What I'm doing now
I am a strategic planner at Hundert Grad Kommunikation, one of the leading owner-managed advertising agencies in Frankfurt. In a nutshell, my job is about analysing key factors such as market situations, demographics and target groups in order to develop communications strategies and media plans.
My best Lancaster memory
To be honest, there are too many brilliant memories I could mention if I think about the whole Lancaster experience. And no, this is not a simple “advertising message”. It is the truth.
However, what directly comes into my mind is the wonderful campus and the lovely little town. I enjoyed the atmosphere there so much. On the one hand, there were the walks over the campus from one college to another or simply from Grad College to the Sports Centre. Just a town full of international and ambitious students.
On the other hand, walking up to the castle on a sunny day (yes, there were one or two sunny days) or relishing the historic Williamson Park were exceptional moments of relaxation I really needed due to the hard work. Oh wait, I think my best experience though, was to show all this to my family who visited me at graduation. I was simply so proud of this place, its beauty and the prestigious university I graduated from.
What Lancaster means to me
Lancaster symbolises to me a whole world of memories. On the one hand, memories of fighting and stepping out of my comfort zone as well as memories of happiness and pride that finally hard work paid off. On the other hand, I will always associate Lancaster as a place of friendship, of ambitious and intelligent international students; a family.
Why I volunteer as an alumni group co-ordinator
Keeping up the family spirit I have just mentioned and spreading it all over the world is my motivation to co-ordinate the German Alumni Group. I still feel very emotionally connected to Lancaster and I would be delighted if there are other Alumni who would like to share and keep up their Lancaster memories.