GDR Public Relations

GDR Public Relations, established in 1999, represents clients across the UK, ranging from the North West’s premier concert promoters, event managers, prominent universities and leading renewable energy and engineering companies. The company is looking to manage and coordinate media attending a number of high-profile outdoor summer events, as well as maintaining project schedules for various media projects, through the skills of a project co-ordinator.

Skill set required

  • Excellent communication, organisational and planning skills
  • Willing to provide excellent administrative support to a busy team
  • A strong command of both written and spoken English
  • An interest in current affairs
  • Good command of Microsoft Word, Excel, PowerPoint and Outlook
  • Excellent people skills
  • Self-motivated and proactive
  • Excellent time management and prioritisation skills
  • Good problem solving skills, with a solution-focussed mind-set

Main Duties

  • To develop and maintain detailed project schedules for various projects.
  • Updating and co-ordinating of databases to ensure clear, up-to-date accurate schedules are maintained.
  • To provide clear, accurate and up-to-date information and schedules regarding company projects to enable GDR staff to deliver them effectively and on time.
  • To lead, develop and ensure the smooth running of various media projects and events.
  • To liaise with clients and third parties, where appropriate, to source approvals of drafted press releases, interviews and media information.
  • Communicating results and progress with clients and maintain ongoing dialogue.
  • To compile and update spreadsheets of media attendees and media requirements for events and concerts.
  • Liaising with tour managers, promoters etc, to arrange approvals.


The full cost for this placement was £3600 and it was partly funded by Santander’s SME Internship Programme and partly funded by GDR.

Company feedback

We were extremely pleased with Sarah and the quality of her work. She seemed very comfortable with the variety PR offers and took to things like a ‘duck to water’. The student placement initiatives that Kate has put together are a fantastic opportunity for SME owner managers, allowing them a low-cost, low-risk way of recruiting high-calibre graduates and students.  This is a great scheme for employers of all sizes. 

Student Feedback

I graduated from Lancaster with a History and Politics degree. During my degree I realised I was interested in communications, however was largely unsure about what a job in the industry actually involved. The placement was a perfect opportunity to explore if PR and communications was something I wanted to pursue. The range of opportunities that the placement offered was also a big factor that influenced my decision to apply. Before I undertook the placement I wasn't sure about what direction I wanted my career to go in. Having undertaken the initial three month placement I was offered a full time role and stayed at the agency for a further year before securing a role as an Account Executive at a PR agency in Manchester. Without the experience and skills I gained during the placement I would never have been able to pursue the career I'm currently embarking on. It gave me my first taste of the communications industry, an industry I now plan to work in for the foreseeable future!