What Will You Study
Lancaster’s Marketing and Design degree is taught jointly by our Design and Marketing departments and gives you the opportunity to gain a good understanding of creative principles and marketing strategy through interactive lectures, tutorials and seminars. The lively discussion of contemporary designers and marketing practices forms an important part of your course and helps bring academic principles to life.
You’ll develop a solid grounding in Design principles and applications and you’ll gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing; whether for digital media or traditional offline creative, such as packaging and advertising. Also in your final year, you will carry out a design research consultancy project with ‘live’ clients.
- Advertising and Marketing : BA Hons
- Design : BA Hons
- Drama, Theatre and Performance : BA Hons
- Drama, Theatre and Performance (Placement Year) : BA hons
- Film and Creative Writing : BA Hons
- Film and English Literature : BA Hons
- Film and English Literature (Placement Year) : BA Hons
- Film and Philosophy : BA Hons
- Film and Sociology : BA Hons
- Film and Sociology (Placement Year) : BA Hons
- Film and Theatre : BA Hons
- Film Studies : BA Hons
- Film, Media and Cultural Studies : BA Hons
- Film, Media and Cultural Studies (Placement Year) : BA Hons
- Fine Art : BA Hons
- Fine Art (Placement Year) : BA Hons
- Fine Art and Creative Writing : BA Hons
- Fine Art and Film : BA Hons
- Fine Art and Theatre : BA Hons
- French Studies and Film : BA Hons
- French Studies and Theatre : BA Hons
- German Studies and Film : BA Hons
- German Studies and Theatre : BA Hons
- Marketing : BSc Hons
- Marketing (Study Abroad) : BSc Hons
- Marketing Management : BSc Hons
- Marketing Management (Study Abroad) : BSc Hons
- Marketing with Psychology : BSc Hons
- Spanish Studies and Film : BA Hons
- Spanish Studies and Theatre : BA Hons
- Theatre and Creative Writing : BA Hons
- Theatre and English Literature : BA Hons
- Theatre and English Literature (Placement Year) : BA Hons
Many of Lancaster's degree programmes are flexible, offering students the opportunity to cover a wide selection of subject areas to complement their main specialism. You will be able to study a range of modules, some examples of which are listed below.
- Consumer Behaviour
- Design Management
- Design Thinking
- Marketing Learning Community - Second Year
- Marketing Research
- Marketing Simulation
- Routes to Market
- Brand Strategy
- Design Research Consultancy Project
- Innovation and Design
- Marketing Learning Community - Final year
- Advanced Topics in Consumer Behaviour
- Business-to-Business Marketing
- Critical & Creative Communications
- Digital Marketing
- Global Marketing Management
- Managing Marketing Innovation
- Marketing of Services
- Online Consumer Engagement
- Strategic Marketing
- Strategic Negotiation : Making Sustainable Deals
- The Management of Marketing
Lancaster University offers a range of programmes, some of which follow a structured study programme, and others which offer the chance for you to devise a more flexible programme. We divide academic study into two sections - Part 1 (Year 1) and Part 2 (Year 2, 3 and sometimes 4). For most programmes Part 1 requires you to study 120 credits spread over at least three modules which, depending upon your programme, will be drawn from one, two or three different academic subjects. A higher degree of specialisation then develops in subsequent years. For more information about our teaching methods at Lancaster visit our Teaching and Learning section.
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
A Level AAB
GCSE Mathematics grade B, English Language grade B
IELTS 6.5 overall with at least 5.5 in each component. For other English language qualifications we accept, please see our English language requirements webpages.
International Baccalaureate 35 points overall with 16 points from the best 3 Higher Level subjects
BTEC Distinction, Distinction, Distinction
Access to HE Diploma in a relevant subject with 30 Level 3 credits at Distinction and 15 Level 3 credits at Merit
We welcome applications from students with a range of alternative UK and international qualifications, including combinations of qualification. Further guidance on admission to the University, including other qualifications that we accept, frequently asked questions and information on applying, can be found on our general admissions webpages.
Contact Admissions Team + 44 (0) 1524 592028 or via firstname.lastname@example.org
Thanks to the high quality of our graduates, starting salaries and employment prospects are above average and most move on to successful careers in design management, advertising, media planning and buying, qualitative and quantitative research, and marketing communications.
Some of our Marketing graduates have moved into high-profile managerial positions in the top UK advertising agencies, including Ogilvy & Mather, Grey Advertising, and Leo Burnett.
Others work at leading market research companies, such as Millward Brown and NOP.
Our alumni have also chosen to work in Marketing functions in industry, for Asda, BT, the BBC, Disney, , Marks and Spencer, Boots, Barclays, Renault, IBM, Unilever, , among others
Lancaster University is dedicated to ensuring you not only gain a highly reputable degree, you also graduate with the relevant life and work based skills. We are unique in that every student is eligible to participate in The Lancaster Award which offers you the opportunity to complete key activities such as work experience, employability awareness, career development, campus community and social development. Visit our Employability section for full details.
Lancaster Management School has an award winning careers team to provide a dedicated careers and placement service offering a range of innovative services for management school students. Our high reputation means we attract a wide range of leading global employers to campus offering you the opportunity to interact with graduate recruiters from day 1 of your degree.
Teaching and Learning Methods
At Lancaster we offer a broad range of learning environments which include the traditional lecture-tutorial , interactive workshops, laboratory and practical activities, student-led seminars and web-based delivery.
The modules which make up a programme of study are assessed using a variety of different methods, enabling students to demonstrate their capabilities in a range of ways. Typical coursework assignments include laboratory reports, essays, literature reviews, short tests, poster sessions, group work assessment and oral presentations. Formal examinations include short answer questions, essays and data analysis. Students are supported in the production of final year project reports and dissertations. Details of the assessment methods for individual modules can be accessed via the university's online module catalogue.
In addition to these learning and teaching methods we encourage independent study, meaning you take responsibility for your own learning. For more information visit our Teaching Approach page.
We offer you a variety of stimulating and effective approaches to teaching, learning and assessment. This enables you and your tutors to explore the very latest thinking within your subject and develops your skills in problem solving, analysis and critical reflection, communication, application of knowledge and modern technologies.
As a University, we commit to providing all our undergraduates with a minimum number of contact hours per week, providing you with timely feedback on your work and a maximum number of 15 students per seminar group.
Our annual tuition fee is set for a 12-month session, starting in the October of your year of study.
Our Undergraduate Tuition Fees for 2018/19 are:
Tuition fees for programmes are set annually for all new and continuing students. If you are studying on a course of more than one year's duration, the fees for subsequent years of your programme are likely to increase each year. Such increases are normally calculated based on increases in the costs incurred by the institution, or in relation to UK government regulations which set the maximum fee for certain categories of student.
For the majority of undergraduate students, the most recent annual increase was 2.8%. Any change in fee rates will be communicated to students and applicants prior to the start of the academic year in question, and normally at least eight months prior to enrolment. Further details can be found in our Terms and Conditions.
Channel Islands and the Isle of Man
Some science and medicine courses have higher fees for students from the Channel Islands and the Isle of Man. You can find more details here: Island Students.
For full details of the University's financial support packages including eligibility criteria, please visit our fees and funding page
Students also need to consider further costs which may include books, stationery, printing, photocopying, binding and general subsistence on trips and visits. Following graduation it may be necessary to take out subscriptions to professional bodies and to buy business attire for job interviews.