A house style helps us to achieve clarity and consistency in our written communications and to present a polished, professional appearance.
Those written communications which are expected to make use of the house style include:
- Prospectuses and annual reports
- Plans or reports intended for internal committee use
- Other marketing collateral
If you don’t produce any of these communications, you may still find the house style useful wherever a guide for consistency is required.
If you use a copywriter to produce any of the above communications, please provide them with a copy of these guidelines at the beginning of your project.
Please remember the importance of proof reading all written communications before publication.
We know that house styles are subjective. Our overall aim is to create consistency across Lancaster’s written communications, not to apply strict rules which stifle communications or are difficult to follow.
The key elements of our house style are outlined in the House style chapter of the communications toolkit. (5 pages).
If you have any questions about using the house style, please contact the Marketing Services team.