University Visual Identity
Our visual identity primarily refers to our logo but also to the look and feel of our communications - for example, the colours and images used, and the use of the curve. Together these provide a visual shorthand which represents everything the University does and stands for.
Presenting one face to the world helps us to differentiate ourselves from other universities nationally and internationally. Consistent appearance increases recognition and presence in the marketplace, eases understanding of us as an institution and also makes us more cost efficient.