Oliver Schaer

PhD student

Research Overview

I am currently a research student at the Lancaster Centre for Forecasting at Lancaster University. My research focus on the aspects of business forecasting and marketing analytics. More specifically I am looking at incorporating data that stem from online sources such as search traffic, social shares or video views. I aim to build time series based forecasting models that can incorporate the nature of such information.

Apart from that I am interested in machine learning, web analytics and marketing analytics in general.

Business Forecasting: Practical Problems and Solutions, Michael Gilland, Len Tashman, Udo Sglavo (Eds.). John Wiley & Sons (2016), ISBN: 978-1-119-22456-3
Sagaert, Y.R., Schaer, O. 10/2017 In: International Journal of Forecasting. 33, 4, p. 1144-1145. 2 p.
Journal article