Oliver Schaer

PhD student

Research Overview

I am currently a research student at the Lancaster Centre for Forecasting at Lancaster University. My research focus on the aspects of business forecasting and marketing analytics. More specifically I am looking at incorporating data that stem from online sources such as search traffic, social shares or video views. I aim to build time series based forecasting models that can incorporate the nature of such information.

Apart from that I am interested in machine learning, web analytics and marketing analytics in general.

Forewarned: A Sceptic’s Guide to Prediction
Schaer, O., Spavound, S. 2018 In: Foresight: The International Journal of Applied Forecasting. 48, 2 p.
Book/Film/Article review

Business Forecasting: Practical Problems and Solutions, Michael Gilland, Len Tashman, Udo Sglavo (Eds.). John Wiley & Sons (2016), ISBN: 978-1-119-22456-3
Sagaert, Y.R., Schaer, O. 10/2017 In: International Journal of Forecasting. 33, 4, 2 p.
Book/Film/Article review