Dr Rebecca Liu

Lecturer

Professional Role

Director, Joint Marketing Programmes

  • BSc Marketing with Design Programme
  • BSc Marketing with Psychology Programm

External Examiner, Sheffield Business School

Co-op Council Member, British Academy Management (BAM) (2014 - 2016)

The Contribution of Different Public Innovation Funding Programmes to SMEs’ Export Performance
Liu, R.R., Rammer, C. 11/2016 Centre for European Economic Research, 39 p.
Discussion paper

The Chinese medical device market: market drivers and investment prospects
Zhang, W., Liu, R.R., Chatwin, C. 6/04/2016 In: Journal of Commercial Biotechnology. 22, 2, p. 33-39. 7 p.
Journal article

Does Social Media Really Help?: from customer involvement to new product success
Liu, R.R. 27/03/2016 In: International Journal of Online Marketing. 6, 3, p. 15-33. 19 p.
Journal article

A Learning Process for NPD in Business Networks
Liu, R.R., Hart, S. 2016
Abstract

Public Funding, Innovation and Market Expansion for SMEs: A fifteen-year longitudinal study in Germany
Rammer, C., Liu, R.R. 2016
Conference paper

What Deters Foreign Divestment?: A Time-Series Study of Japanese Parent Firms
Nishimura, Y., Liu, R.R. 2016
Conference paper

Management learning in business networks: the process and the effects
Liu, R. 07/2015 In: Management Learning. 46, 3, p. 337-360. 24 p.
Journal article

Do resource constraints trigger or hamper innovation?: a longitudinal study of UK high-tech firms
Liu, R., Siepel, J. 06/2015
Conference paper

Social Networking Sites and Marketing Strategies
Wu, Y., Stewart, M., Liu, R.R. 04/2015 In: Handbook of Research on Integrating Social Media into Strategic Marketing. Hershey, PA : IGI Global p. 207-239. 33 p. ISBN: 9781466683532. Electronic ISBN: 9781466683549.
Chapter

The Usage of Social Media in New Product Development Process: The benefits and the challenges
Liu, R.R., Kop, A.E. 04/2015 In: Handbook of Research on Integrating Social Media into Strategic Marketing. Hershey, PA : IGI Global p. 120-139. 20 p. ISBN: 9781466683532. Electronic ISBN: 9781466683549.
Chapter

Investment guidance for the Chinese medical device market
Zhang, W., Liu, R.R., Chatwin, C. 02/2015 In: Journal of Medical Marketing. 15, 1-2, p. 4-9. 6 p.
Journal article

Cooperation, competition and coopetition in innovation communities
Liu, R. 10/09/2013 In: Prometheus. 31, 2, p. 91-105. 15 p.
Journal article

The role of communication satellites in public management, education, governance and business in Nigeria
Lawal, L., Ahmed-Rufai, T., Chatwin, C., Liu, R. 2013 In: Human Resource Development Review. 3, 5, p. 178-187. 10 p.
Journal article

Does experience matter?: A study of knowledge processes and uncertainty reduction in solution innovation
Liu, R., Hart, S. 12/06/2011 In: Industrial Marketing Management. 40, 5, p. 691-698. 8 p.
Journal article