Events Archive | Department of Educational Research

LRDG: Beyond Starbucks: the monolingual, multilingual and multimodal discourses of product packaging

Date: 4 December 2012 Time: 1 - 2 pm

Venue: C89, County South

Mark Sebba, Department of Linguistics and English Language, Lancaster University, will be leading this workshop:

Ron Scollon is famous for having made a paper coffee cup the focus of a talk; in his book Mediated Discourse he describes it as an 'impressive semiotic complex'. Nevertheless there is less linguistic research on product packaging and labels than you might expect. In this discussion/workshop session I will talk about some of my recent ideas about multilingualism, multimodality, literacies and globalisation in the context of product packaging. I welcome the chance to discuss with other members ideas such as hyperinscription, secondary discourses, and the 'readerless text'.

Please bring a small product package to this seminar, e.g. a water bottle, soft drink can, packet of soup... If it has more than one language on display, so much the better.

Event website:


Who can attend: Anyone


Further information

Associated staff: Mark Sebba (Linguistics and English Language)

Organising departments and research centres: Educational Research, Lancaster Literacy Research Centre, Linguistics and English Language

Keywords: Multilingualism, Semiotics