Is a job in a startup right for you?

What to consider when looking for a tech job in a startup…

Working in a tech role for a startup can be a very rewarding, challenging and great for building experience and connections; pay also tends to be competitive and may include some perks. However, a job in a startup can also be extremely demanding and it may be difficult to establish a good work-life balance. This article on Dice UK’s blog discusses the importance of weighing up the pros and cons carefully when considering such a job.

Read the full article on the Dice Blog.

B2B Customer Segments

Different customer profiles when selling to a company

When people look at business-to-business operations they often map the companies they serve as customer profiles. However as explained within a recent Strategyzer blog post, it is actually the different groups of people within the company that should be mapped. Categories may include for example, decision makers, economic buyers, recommenders, saboteurs and end users, and each will have a different set of jobs, pains and gains.

Read more on the Strategyzer Blog.

GDPR – are you ready?

“The regulatory elephant in the room”

The EU’s General Data Protection Regulation comes into effect on the 25 of May 2018. Before then you will need to make sure you have made any relevant changes within your business to ensure compliance. As Enterprise Nation state in their blog post, ‘no business, big or small, can afford to ignore it.’

The blog article also gives six fundamentals for achieving GDPR success. Take a read of the article to help you start getting to grips with what may be required. The Enterprise Team will also hopefully be running a workshop on the topic early next term.

New Year’s resolutions for social entrepreneurs

Five resolutions from the School for Social Entrepreneurs

Sophie Hobson, School for Social Entrepreneurs’ communications manager has written a post listing her 5 new year’s resolutions for social entrepreneurs.

The list includes:

  1. Always do the most important thing first.
  2.  Make time to work on the business, not in the business.
  3.  Find other social entrepreneurs who get how tough and lonely it can be.
  4. Rebrand the ‘failures’ or 2017 as ‘learnings.’
  5. Keep learning to be a leader.

Find out more by reading the full post on the School for Social Entrepreneurs Website.

Business reads for the holiday

Recommended Business Reads

Fortune have compiled a list of top business reads from suggestions received from readers. The list includes classics, biographies, books on management, books on investing, on psychology and even some non-business business books. Take a look at the list of Fortune’s website, for some holiday reading inspiration!

Do you have any recommended business related reads?

Monetising your app idea

Making your app stand out against the competition

The UK app economy is estimated to be worth about £83bn by 2021, but with almost 1,000 apps submitted to the app store each day competition is high. A recent article in The Guardian spoke to a number of bestselling app producers to see what they thought was needed to make a successful app.

It is evident that marketing is a crucial factor which can make all the difference, with developers sometimes spending too much on producing the perfect app rather than prioritising their marketing budget.

Utilising and building a network of users, testers, tech journalists and investors before launching is also mentioned as important to getting an app out there.

Other points discussed in the article include framing the purpose and function of the app with a story you can tell and the advantages of using a Freemium model.

To read the full article, please visit The Guardian’s website.

Do you have an app idea? Want help developing a marketing plan or building up your network? Get involved in Enterprise Team Labs!

 

Innovation needs time

‘Time is worth more than money’

A recent article on Strategyzer’s blog discusses the importance of allowing adequate amounts of time for serious innovation including time to explore, test and de-risk ideas. The article focuses on workers within organisations who are often expected to innovate on top of their day job. However, time is of course important for any innovator whether it’s part of your job or not – do you think you are allowing enough time for innovation?

Read the full article on Startegyzer’s Blog.

Is Blockchain the future of tech?

Apple, Alphabet (Google), Facebook and Amazon – will their reign last forever?

Concern over the amount of power and information held by some of the world’s largest tech companies such as Apple, Alphabet (Google), Facebook and Amazon appears to be growing in today’s society.

Recent months have seen increasing interest and investment in a new emerging technology – ‘Blockchain,’ a version of the technology that brought us bitcoin. It is believed that Blockchain technology could be used to build similar platforms to those of the big tech companies however, in a more cooperative style – owned by all who participate or invest, avoiding the super-concentration of wealth and power into one company.

Blockchain experiments are now popping up all over the world, so who knows what the future holds…

Find out more by reading the full Newsweek article on their website.

 

 

Mastering Value Propositions – a webinar with Strategyzer

Following tomorrow’s IdeasLab (21st June 2017) we will be tuning in to Strategyzer’s webinar, Mastering Value Propositons, celebrating the launch of their new online course.

The webinar, which starts at 4pm (BST), aims to teach participants:

  • how the Value Proposition Canvas can help you to create the value your customer wants.
  • key insights, advice and tips on using the Value Proposition Canvas in your strategy and business discussions or experiments.
  • how the Value Proposition Canvas pairs with the Business Model Canvas and its methodology.

If you’d like to know more about the Value Proposition Canvas, and are free between 4pm – 5pm tomorrow, drop us a line to let us know you’re coming, and meet us in Pod 4, Learning Zone. 

Competition a positive for your business?

“Having a rival can strengthen your business”

A rival company launching just before you do may seem like the end of your journey… But what if you use that competition to your advantage?

A recent article for the The Guardian Small Business Network showcases how a number of businesses tackled the challenge of competition – whether that be current or prospective rivalry. Different companies had different approaches – for some it may be viable to keep their product completely under wraps until release but for others creating a strong unique brand, pivoting the the business model or simply racing to be the first to market were their chosen pathways. Cooperation with competitors may even be an option.

The case clearly depends on the business and actual scenario, but competition could well help to strengthen your business and give it the edge, rather than being the end of the road.

Read the full article ‘Rivalry can bring out the best in a startup’ on The Guardian Small Business Network.