Different customer profiles when selling to a company
When people look at business-to-business operations they often map the companies they serve as customer profiles. However as explained within a recent Strategyzer blog post, it is actually the different groups of people within the company that should be mapped. Categories may include for example, decision makers, economic buyers, recommenders, saboteurs and end users, and each will have a different set of jobs, pains and gains.
Read more on the Strategyzer Blog.
Just a few quick reminders for anyone looking to enter the Santander Universities Entrepreneurship Awards 2018:
- Deadline: 5pm Friday the 13th April
Please email your Business Model Canvas (completed using the Santander Template) and two minute video pitch (a good way to do this is to upload it as an ‘unlisted’ or password protected video on YouTube and send us the link) to email@example.com. Please note: If you submit by the 6th of April, we will provide you with feedback before the final deadline!
How the Buisness Model Canvas and video will be judged is detailed within the Awards Information Pack (page 5).
- Looking for some help with your video?
ISS have a great online course which goes through the basics of video production and editing. Click here to access it.
Finally – if you have any questions, please don’t hesitate to get in contact (please note, we will be out of the office 29th Mar – 5th Apr) firstname.lastname@example.org
‘8 of the best books on innovation’
To mark World Book Day, Nesta created a list of 8 of their favourite innovation reads.
Take a look at the full list on Nesta’s blog.
Do you have any favourite enterprise reads?
Get plugged into Lancaster’s Digital network
Digital Lancaster are hosting a free networking event on Thursday 29th of March at The Borough on Dalton Square, to talk all-things digital and help bring like-minded people together. Digital Lancaster are part of Digital Lancashire, a not-for-profit community interest company aiming to accelerate the growth of the digital economy within Lancashire. This is a great opportunity for any budding digital entrepreneurs in the city!
You can register your attendance through Eventbrite.
Do you want to become more employable by demonstrating you have experience applying 21st century skills?
Are you an entrepreneur – or an entrepreneur in the making- who wants to develop a business idea?
Join our Design Thinking Sprints this March and gain experience of applying Design Thinking to a real project.
What is Design Thinking?
Design thinking is an approach to innovation that is sought after by employers and invaluable for entrepreneurs. It transforms the way you approach the world when imagining and creating new solutions for the future, based on empathy, collaboration and experimentation. These 21st century skills will help you futureproof your career or be a more innovative and systematic entrepreneur. In this workshop you will learn the fundamentals of Design Thinking and gain hands-on experience of applying Design Thinking on real world problems. This session contributes towards the Enterprise Centre Commercial awareness certification as well as the Lancaster Award.
Session 1. Design Thinking Sprint – The Design Thinking process / Shaping a useful challenge
Time: Wednesday the 7th of March at 14:00 – 17:00
Location: County South Lecture Theatre (LT A70)
In the first session we will go through a quick design cycle to get you familiarised with Design Thinking and shape a challenge to focus on in rest of the sessions. Don’t worry if you don’t have an idea or if you are uncertain about joining future sessions. This session can be attended as a stand-alone as well.
Book a place on this session through Target Connect.
Session 2. Design thinking Sprint – From Inspiration to Ideation
Time: Wednesday the 14th of March at 14:00 – 17:00
Location: Bowland North SR 07
Session 3. Prototyping
Time: Wednesday the 21st of March at 14:00 – 17:00
Location: Bowland North SR 07
To find out a bit more about what Design Thinking is all about, read our account from our last introductory workshop here. Please also feel free to email the Enterprise Team for further details.
Final year Lancaster Medical School student, Maria Dobrzynska, writes why she is passionate about innovation in health care and why the future is exciting for health.
Billions of investments in the healthcare industry, including the Health Innovation Campus at Lancaster, are driving advances and transforming healthcare globally. Digital health, artificial intelligence, genomics, personalized medicine and 3D printing are just a few concepts, which are being applied to improve health and healthcare.
As a medical student and a future doctor, I am really excited about what the future holds for patients and healthcare practitioners. For example, it is estimated that five to ten years from now surgical robots will be an average sight in operating theatres and that artificial intelligence will be actively used in radiology departments to aid diagnosis. Experts also predict that, not long from now, pharmacies in hospitals will 3D print personalized medications for patients. Patients’ attitude to digital health technologies is also changing. More and more patients are using apps to prevent and diagnose skin cancer or use AI-powered health companions in their phones to get healthcare advice instead of visiting their doctors. Just recently, we have seen the success story of a patient being diagnosed with a life-threatening condition based on her Fitbit data, which might not have been picked up in time if not for the wearable device.
It seems like the practice of medicine will change dramatically over my lifetime and as a student I see it as my obligation to learn how to best use the novel technologies in medicine for patient’s advantage. Fortunately, more and more healthcare and education institutions are putting innovation at the heart of their actions like Lancaster University with the investment into the Health Innovation Campus. Indeed, it is the multidisciplinary work between clinicians, innovators, academics and businesses, which brings the best and most exciting results; such as a wearable using AI to identify, alert of and track seizures, which was FDA approved only this week.
I am certain that novel technologies such as artificial intelligence, robotics, virtual and augmented reality, 3D printing and cheap genome sequencing will dramatically change the medicine we know today. In order to drive advances in those technologies entrepreneurs, academics and clinicians need to come and work together. That is why I find events such as the annual WIRED Health conference to be a fantastic educational and networking opportunity for me as a future doctor, but also for anyone looking for the tools and inspiration to tackle the most important challenges of healthcare.
If –like me – you would like to tap into the fascinating trends revolutionizing healthcare check out the WIRED Health 2018 conference and get 20% off all rates with the code LEC20: http://wired.uk/health-lec20 .
Expert voice tips and business start-up advice
This week’s entrepreneur in residence is Kelly Anne Sharp, founder of Voice Work. Kelly Anne will be coming in on Thursday (8th Feb) to answer your questions!
Kelly Anne is a voice and speech coach, empowering people to improve the quality of their speaking voices for presenting on stage/in a boardroom, use their voice more effectively and deliver confidence to the individual and results for organisations. She works with a range of clients from businesses to individuals, educators and singing students. She has for example, worked with directors to help them become more effective leaders.
Not only will Kelly Anne have lots of expert tips to share in relation to using your voice more effectively to make a positive impression, having started her own business, she will also have start-up tips for any budding entrepreneurs.
When? Thursday 8th February, 1-2:30pm
Where? Learning Zone Pod 4
If you would be interested in attending the session, please sign-up via Target Connect
Workshop: 7th February, 1-3pm
Before you start your placement in a company you need to understand how it operates, this will help you to find the best way to leave your mark –and a good impression. In this session we will present examples of how you can achieve this using the Business Model Canvas.
Experimenting with this tool will allow you to explore and dig into all the elements of a organisation’s business model, creating new and deeper questions and insights which will enhance your commercial awareness, your ability to quickly get to grips with how different organisations tick, and get you thinking about how you might fit into, and create value for the organisation in your role.
The session will take place in the Learning Zone in Pod 4. To confirm your attendance, please sign-up on Target Connect.