Enhance your skills through Design Thinking

New term…. New series of Design Sprints!

Do you want to become more employable by demonstrating you have experience applying 21st century skills?

Are you an entrepreneur – or an entrepreneur in the making- who wants to develop a business idea?

Join our Design Thinking Sprints this term and gain experience of applying Design Thinking to a real project.


What is Design Thinking?

Design thinking is an approach to innovation that is sought after by employers and invaluable for entrepreneurs. It transforms the way you approach the world when imagining and creating new solutions for the future, based on empathy, collaboration and experimentation. Design Thinking is relevant to all as a life skill and transferable as an approach within many contexts, disciplines and organisations.

Whether you are just looking for a new way to enhance your creativity, innovation, collaboration and communication skills or are interested in becoming a more innovative and systematic entrepreneur, this series of Wednesday afternoon workshops are not to be missed!

You will learn the fundamentals of Design Thinking and gain hands-on experience of applying it to real world problems. Below is an overview of the three sprint sessions including links to sign up through Target Connect. Don’t worry if you are unable to attend all three sessions, each can be attended as a standalone session too. The first session takes place next Wednesday, 25th of April.

1: The Process

Session 1. Design Thinking Sprint – The Design Thinking process / Shaping a useful challenge

Wednesday the 25th of April at 14:00 – 17:00

Location: Bowland North SR 07

In the first session we will go through a quick design cycle to get you familiarised with Design Thinking and shape a challenge to focus on in rest of the sessions. Don’t worry if you don’t have an idea or if you are uncertain about joining future sessions. This session can be attended as a stand-alone as well.

Book on Target Connect

2: From Inspiration to Ideation

Design thinking Sprint – From Inspiration to Ideation

Time: Wednesday the 2nd of May at 14:00 – 17:00

Location: Bowland North SR 07

In the second session we will work on design challenges focusing on two aspects of the process:
Inspiration looking at research methods that are used in Design Thinking to unpack a problem space, and
Ideation, looking at techniques that are used to visualize, brainstorm and evaluate ideas in order to reach a viable choice.

Book on Target Connect. 

3: Prototyping

Design thinking Sprint – Prototyping

Time: Wednesday the 9th of May at 14:00 – 17:00

Location: Bowland North SR 27

In the third session we will introduce the benefits of prototyping and focus on common approaches to prototyping in Design Thinking.

Book on Target Connect.

You can read more about the Design Thinking process through our account of a previous workshop, but better still… just come along and try it out!

B2B Customer Segments

Different customer profiles when selling to a company

When people look at business-to-business operations they often map the companies they serve as customer profiles. However as explained within a recent Strategyzer blog post, it is actually the different groups of people within the company that should be mapped. Categories may include for example, decision makers, economic buyers, recommenders, saboteurs and end users, and each will have a different set of jobs, pains and gains.

Read more on the Strategyzer Blog.

Santander Awards Reminder

Just a few quick reminders for anyone looking to enter the Santander Universities Entrepreneurship Awards 2018:

  • Deadline: 5pm Friday the 13th April

Please email your Business Model Canvas (completed using the Santander Template) and two minute video pitch (a good way to do this is to upload it as an ‘unlisted’ or password protected video on YouTube and send us the link) to enterpriseteam@lancaster.ac.uk. Please note: If you submit by the 6th of April, we will provide you with feedback before the final deadline!

  • Review marking criteria

How the Buisness Model Canvas and video will be judged is detailed within the Awards Information Pack (page 5).

  • Looking for some help with your video?

ISS have a great online course which goes through the basics of video production and editing. Click here to access it.

Finally – if you have any questions, please don’t hesitate to get in contact (please note, we will be out of the office 29th Mar – 5th Apr) enterpriseteam@lancaster.ac.uk

Nesta’s best books on innovation

‘8 of the best books on innovation’

To mark World Book Day, Nesta created a list of 8 of their favourite innovation reads.

Take a look at the full list on Nesta’s blog.

Do you have any favourite enterprise reads?

 

 

Digital Lancaster – Lightning Talks and Social

Get plugged into Lancaster’s Digital network

Digital Lancaster are hosting a free networking event on Thursday 29th of March at The Borough on Dalton Square, to talk all-things digital and help bring like-minded people together. Digital Lancaster are part of Digital Lancashire, a not-for-profit community interest company aiming to accelerate the growth of the digital economy within Lancashire. This is a great opportunity for any budding digital entrepreneurs in the city!

You can register your attendance through Eventbrite.

Design Thinking Sprints

Do you want to become more employable by demonstrating you have experience applying 21st century skills?

Are you an entrepreneur – or an entrepreneur in the making- who wants to develop a business idea?

Join our Design Thinking Sprints this March and gain experience of applying Design Thinking to a real project.

What is Design Thinking?

Design thinking is an approach to innovation that is sought after by employers and invaluable for entrepreneurs. It transforms the way you approach the world when imagining and creating new solutions for the future, based on empathy, collaboration and experimentation. These 21st century skills will help you futureproof your career or be a more innovative and systematic entrepreneur.  In this workshop you will learn the fundamentals of Design Thinking and gain hands-on experience of applying Design Thinking on real world problems. This session contributes towards the Enterprise Centre Commercial awareness certification as well as the Lancaster Award.

First Session

Session 1. Design Thinking Sprint – The Design Thinking process / Shaping a useful challenge

Time: Wednesday the 7th of March at 14:00 – 17:00

Location: County South Lecture Theatre (LT A70)

In the first session we will go through a quick design cycle to get you familiarised with Design Thinking and shape a challenge to focus on in rest of the sessions. Don’t worry if you don’t have an idea or if you are uncertain about joining future sessions. This session can be attended as a stand-alone as well.

Book a place on this session through Target Connect. 

Future sessions:

Session 2. Design thinking Sprint – From Inspiration to Ideation

Time: Wednesday the 14th of March at 14:00 – 17:00

Location: Bowland North SR 07

 

Session 3. Prototyping

Time: Wednesday the 21st of March at 14:00 – 17:00

Location: Bowland North SR 07

To find out a bit more about what Design Thinking is all about, read our account from our last introductory workshop here. Please also feel free to email the Enterprise Team for further details.

 

Introduction to Design Thinking: 31st January

On the 31st of January 2018, 13 students from a range of disciplines and areas of study gathered in a room in the FASS building for an exciting session, led by Amanda Brooks of the Enterprise Team. Inspired by her trip to Stanford University’s d.school and the Crash-course in Design Thinking hosted by Humera Fasihuddin from the d.school last year, Amanda was excited to lead her own Design Thinking session. The aim of the session was to help students try out a human-centred design approach to problem-solving, whilst developing their 21st century skills – creativity, innovation, collaboration and communication.

Human-centred design is a creative approach to problem solving. It’s a process that starts with the people you’re designing for and ends with new solutions, tailor-made to suit their needs. It involves a five step process – the students worked through each stage to design a wallet for a member of another team.

 

1. Empathize. The process begins with empathy – understanding what the customer’s needs are. This was done through interviewing the customer, first on a broad level and then digging deeper to fully understand their requirements.

 

DT1
DT2

 

2. Define. This stages involves making sense of what was learnt from the interview and identifying opportunities for design. Teams identified the goals and wishes of the customer and then worked to re-frame the problem into a point-of-view statement.

 

3. Ideate. This stage involved many a post-it notes and free flow of ideas relating to the design of the wallet. Following the free flow of all kinds of ideas, teams sketched out a few potential solutions.

DT3
dt4

 

4. Prototype. This stage began by presenting initial designs to the customer for feedback. Then, armed with tinfoil, card, pipe cleaners, glue etc., the teams set about creating a prototype solution.

 

5. Test. Time to present the prototype to the customer and take on their feedback, has it met their needs?

Design Thinking 3
dt6

 

Overall, the session was very well received, some of the elements people expressed that they really enjoyed included:

“Engaging with people who share similar attitudes but have different methods of approach to ideas”

“Working with people from different backgrounds”

“Exercising creativity”

“The group discussion vibe”

“Working through a process with an end goal “

“The flow and ease of the process”

To see all of the photos, please visit our Facebook page. 

To find out more about Human Centred Design, check out this short video on IDEO’s website which gives a great overview.  The Enterprise Team are will be hosting more sessions like this in the future – so keep your eyes on our website, social media and newsletter!

Guest Blog: The Fascinating Trends Revolutionising Healthcare

Final year Lancaster Medical School student, Maria Dobrzynska, writes why she is passionate about innovation in health care and why the future is exciting for health.

Billions of investments in the healthcare industry, including the Health Innovation Campus at Lancaster, are driving advances and transforming healthcare globally. Digital health, artificial intelligence, genomics, personalized medicine and 3D printing are just a few concepts, which are being applied to improve health and healthcare.

As a medical student and a future doctor, I am really excited about what the future holds for patients and healthcare practitioners. For example, it is estimated that five to ten years from now surgical robots will be an average sight in operating theatres and that artificial intelligence will be actively used in radiology departments to aid diagnosis. Experts also predict that, not long from now, pharmacies in hospitals will 3D print personalized medications for patients. Patients’ attitude to digital health technologies is also changing. More and more patients are using apps to prevent and diagnose skin cancer or use AI-powered health companions in their phones to get healthcare advice instead of visiting their doctors. Just recently, we have seen the success story of a patient being diagnosed with a life-threatening condition based on her Fitbit data, which might not have been picked up in time if not for the wearable device.

It seems like the practice of medicine will change dramatically over my lifetime and as a student I see it as my obligation to learn how to best use the novel technologies in medicine for patient’s advantage. Fortunately, more and more healthcare and education institutions are putting innovation at the heart of their actions like Lancaster University with the investment into the Health Innovation Campus. Indeed, it is the multidisciplinary work between clinicians, innovators, academics and businesses, which brings the best and most exciting results; such as a wearable using AI to identify, alert of and track seizures, which was FDA approved only this week.

I am certain that novel technologies such as artificial intelligence, robotics, virtual and augmented reality, 3D printing and cheap genome sequencing will dramatically change the medicine we know today. In order to drive advances in those technologies entrepreneurs, academics and clinicians need to come and work together. That is why I find events such as the annual WIRED Health conference to be a fantastic educational and networking opportunity for me as a future doctor, but also for anyone looking for the tools and inspiration to tackle the most important challenges of healthcare.

If –like me – you would like to tap into the fascinating trends revolutionizing healthcare check out the WIRED Health 2018 conference and get 20% off all rates with the code LEC20: http://wired.uk/health-lec20 .

Open discussion with entrepreneur Kelly Anne Sharp

Expert voice tips and business start-up advice

This week’s entrepreneur in residence is Kelly Anne Sharp, founder of Voice Work. Kelly Anne will be coming in on Thursday (8th Feb) to answer your questions!

Kelly Anne is a voice and speech coach, empowering people to improve the quality of their speaking voices for presenting on stage/in a boardroom, use their voice more effectively and deliver confidence to the individual and results for organisations. She works with a range of clients from businesses to individuals, educators and singing students. She has for example, worked with directors to help them become more effective leaders.

Not only will Kelly Anne have lots of expert tips to share in relation to using your voice more effectively to make a positive impression, having started her own business, she will also have start-up tips for any budding entrepreneurs.

When? Thursday 8th February, 1-2:30pm

Where? Learning Zone Pod 4

If you would be interested in attending the session, please sign-up via Target Connect

Using the Business Model Canvas to unpack placement employers

Workshop: 7th February, 1-3pm

Before you start your placement in a company you need to understand how it operates, this will help you to find the best way to leave your mark –and a good impression. In this session we will present examples of how you can achieve this using the Business Model Canvas.

Experimenting with this tool will allow you to explore and dig into all the elements of a organisation’s business model, creating new and deeper questions and insights which will enhance your commercial awareness, your ability to quickly get to grips with how different organisations tick, and get you thinking about how you might fit into, and create value for the organisation in your role.

The session will take place in the Learning Zone in Pod 4. To confirm your attendance, please sign-up on Target Connect.