“Creativity will increasingly be the defining human talent”
I have read a few articles recently on the importance of creativity for the future of the economy and workforce and how we need to design an education that fits future needs.
With increasing levels of mechanisation associated with advances in technology, a number of jobs are at risk of automation, even jobs such as coding will likely soon be quicker done by machines. As a result, greater emphasis is being placed on developing creativity within today’s children as this is something which machines won’t be able to do. So, whilst we should embrace and take advantage of the incredible capabilities of technology, we should also be working to strengthen our uniquely human qualities.
Two articles which discuss this topic in more depth include:
Commercial Awareness for Knowledge Exchange Sessions
Gerasimos Balis, the Enterprise Team’s Design Facilitator recently collaborated with Bijan Aryana to deliver some commercial awareness workshops as part of Bijan’s Design and Business module for MA Design Management students. The sessions were successful and appeared to add great value to the student’s projects. Below is a bit more information on what was covered in the sessions and some of the feedback received.
Commercial Awareness for Designers
The first 3 hour session involved:
- An introduction to Business models and tools to evaluate them
- Reflection on the impact of design expertise on business
The second 3 hour session involved:
- Design process models and roles designers play in a ventrue
- Examples of best practice from design agencies
- Workshop on articulating their own design process
Great feedback was received for both sessions from student’s who took part:
‘I like the activities which were really engaging, fun and new to me’
‘I like the interactive exercises and tools provided’
‘I like the groupwork elements because it helps our ideas flow and we get some really interesting inputs and ideas’
‘Good content, helped a lot towards our project and ensured we followed a plan to effectively accomplish the activities’
‘Loved the activities, really helpful’
‘The activity further strengthened the understanding of the design process and its adaptability’
These sessions are all part of the Enterprise Team’s wider aims to contribute to enhancing student’s commercial awareness by equipping them with some useful tools within the curriculum. This is a scheme we have named CAKE (Commercial Awareness for Knowledge Exchange). To find out more, please visit the dedicated CAKE webpage.
Do you want to become more employable by demonstrating you have experience applying 21st century skills?
Are you an entrepreneur – or an entrepreneur in the making- who wants to develop a business idea?
Join our Design Thinking Sprints this March and gain experience of applying Design Thinking to a real project.
What is Design Thinking?
Design thinking is an approach to innovation that is sought after by employers and invaluable for entrepreneurs. It transforms the way you approach the world when imagining and creating new solutions for the future, based on empathy, collaboration and experimentation. These 21st century skills will help you futureproof your career or be a more innovative and systematic entrepreneur. In this workshop you will learn the fundamentals of Design Thinking and gain hands-on experience of applying Design Thinking on real world problems. This session contributes towards the Enterprise Centre Commercial awareness certification as well as the Lancaster Award.
Session 1. Design Thinking Sprint – The Design Thinking process / Shaping a useful challenge
Time: Wednesday the 7th of March at 14:00 – 17:00
Location: County South Lecture Theatre (LT A70)
In the first session we will go through a quick design cycle to get you familiarised with Design Thinking and shape a challenge to focus on in rest of the sessions. Don’t worry if you don’t have an idea or if you are uncertain about joining future sessions. This session can be attended as a stand-alone as well.
Book a place on this session through Target Connect.
Session 2. Design thinking Sprint – From Inspiration to Ideation
Time: Wednesday the 14th of March at 14:00 – 17:00
Location: Bowland North SR 07
Session 3. Prototyping
Time: Wednesday the 21st of March at 14:00 – 17:00
Location: Bowland North SR 07
To find out a bit more about what Design Thinking is all about, read our account from our last introductory workshop here. Please also feel free to email the Enterprise Team for further details.
Screening of DESIGN DISRUPTORS Documentary
As part of UCLan School of Art, Design & Fashion 7th Conference Week, in association with Creative Lancashire & Forepoint, there will be an exclusive screening of the InVision-produced documentary DESIGN DISRUPTORS.
DESIGN DISRUPTORS reveals a never-before-seen perspective on the design approaches of 15+ industry-shaking companies, and how they’re using the power of design to disrupt billion dollar industries. You can view the trailer here. The screening will be followed by an industry Q&A.
When? Thursday 15th February, 6-9:30pm
Where? The Continental, South Meadows Lane, Preston
Tickets to the screening are free but seating is limited – register your attendance on EventBrite now.
Workshop: 31st January 1-4pm
As more employers call for graduates with 21st century skills like creativity, innovation, collaboration and communication, we’re testing new ways for you to actively learn these competencies with fellow students from all disciplines.
Design thinking is relevant to all as a life skill and is transferable potentially in all contexts, disciplines and organisations.
Human-centered design is a creative approach to problem solving. It’s a process that starts with the people you’re designing for and ends with new solutions that are tailor made to suit their needs. Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; building simple prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world.
Human-centered design consists of four phases. In the Empathy Phase you’ll learn directly from the people you’re designing for as you immerse yourself in their lives and come to deeply understand their needs. In the Define Phase you’ll make sense of what you learned and identify opportunities for design. In the Ideation Phase you’ll learn to generate loads of ideas and build possible solutions in the Prototype Phase. With your prototype developed you bring your solution to life to test in the Test Phase with real users or customers for Iteration or Launch!
Anyone can learn and apply Human Centred Design to any challenge to find innovative solutions. It’s a valuable life skill and a process for collaborative problem solving.
The Enterprise Team will be hosting a short taster session allowing you to experience the process of human centred design. For more details and to register, visit the event on Target Connect.
You can also check out the Facebook photos from the Design Challenge we ran last academic year in collaboration with and to learn from Stanford d.School’s University Innovation Fellows Programme.
If you find you like what we do you can develop your skills beyond the session e.g. develop your commercial awareness or develop that idea that’s been lurking in the the back of your mind, register with the Enterprise Team to hear about future sessions – and explore our website at www.lancaster.ac.uk/enterprisecentre
’10 trends, tech breakthroughs and social movements for the year ahead’
Innovation foundation Nesta have made some predictions for the coming year in terms of tech breakthroughs and social movements. Predictions include drones delivering public benefit, Artificial Intelligence creating prize winning art, the internet going green, tech giants racing to buy a healthcare provider and the increased use of complex simulation methods to experiment with new ideas.
You can read the full article on Nesta’s website.
Research from the Design Council on the role and value of design skills
The Design Council have published the executive summary for Designing a Future Economy – a report looking at the role and value of design skills to the UK economy. The research looks at the skills used in design, the link between these skills and productivity and innovation, and future demand for skills.
The results portray the high value of design to the UK economy – with design skills adding over £209 billion in GVA. The research also found that people using design skills are 47% more productive than the average UK worker.
However, the research also found evidence of an emerging skills gap. With a decline in the numbers of students choosing Design related subjects at school, the report also outlines some suggestions on what could be done to reverse the decline; ideas include incorporating design into STEM subjects and improving support for design skills within career-long learning.
The full research report will be available in January 2018, but for now, the executive summary can be accessed through the Design Council’s website: Designing a Future Economy