“Whether you think you can, or you think you can’t, you’re right.” – Henry Ford
Last year, final year BA Hons Management & Entrepreneurship student, Charles Rogers, received funding from the Lancaster University Enterprise Fund in order to develop his startup, Cloudline. Cloudline is an app based platform which enables users to queue for nightclubs, without actually standing in line. Here he shares an update on Cloudline and what’s changed for him in recent months.
Since the funding a lot has happened for Cloudline. We have been rolling out to The Deltic Group’s clubs. We’ve encountered a few issues along the way but we’ve been able to get around these one way or another. Working with The Deltic Group has attracted the attention of other companies such as Merlin Entertainment who we’re currently in talks with, as well as several airports in Europe. We’ve taken onboard a new team member, Florian Wiedmann, former employee of EY. As of March we have been raising a seed funding round for £250,000, of which we have completed 50% of the round. The money will go towards employing two more programmers, a programmatic marketer and moving the project down to London.
The funding enabled me to draft a terms & conditions document with Stephen Wright from Morecambe’s Wright & Lord solicitors, enabling us to have a legal contract to sign between each business we implement the app with. It also helped us to learn the process of drafting legal documents with a lawyer, a valuable skill for the future. The validation of Santander standing behind this project has also considerably helped gain interest from potential clients and get meetings.
As a result of the above, we have been able to gain confidence from investors to secure funding and I have been able to meet with highly experienced people in the entertainment and app development industries. These factors have all had knock on effects which in turn have lead to more investor interest and further meetings with industry experts to help us refine our product and to explore different potential avenues which this project can go down. As things currently stand we will be moving to London mid June and couldn’t be more excited for the future of this project.
The Lancaster University Enterprise Fund is available through our partnership with Santander Universities. If you’re interested in applying for a maximum of £500, find out more here.
Different customer profiles when selling to a company
When people look at business-to-business operations they often map the companies they serve as customer profiles. However as explained within a recent Strategyzer blog post, it is actually the different groups of people within the company that should be mapped. Categories may include for example, decision makers, economic buyers, recommenders, saboteurs and end users, and each will have a different set of jobs, pains and gains.
Read more on the Strategyzer Blog.
Just a few quick reminders for anyone looking to enter the Santander Universities Entrepreneurship Awards 2018:
- Deadline: 5pm Friday the 13th April
Please email your Business Model Canvas (completed using the Santander Template) and two minute video pitch (a good way to do this is to upload it as an ‘unlisted’ or password protected video on YouTube and send us the link) to email@example.com. Please note: If you submit by the 6th of April, we will provide you with feedback before the final deadline!
How the Buisness Model Canvas and video will be judged is detailed within the Awards Information Pack (page 5).
- Looking for some help with your video?
ISS have a great online course which goes through the basics of video production and editing. Click here to access it.
Finally – if you have any questions, please don’t hesitate to get in contact (please note, we will be out of the office 29th Mar – 5th Apr) firstname.lastname@example.org
“The regulatory elephant in the room”
The EU’s General Data Protection Regulation comes into effect on the 25 of May 2018. Before then you will need to make sure you have made any relevant changes within your business to ensure compliance. As Enterprise Nation state in their blog post, ‘no business, big or small, can afford to ignore it.’
The blog article also gives six fundamentals for achieving GDPR success. Take a read of the article to help you start getting to grips with what may be required. The Enterprise Team will also hopefully be running a workshop on the topic early next term.
‘8 of the best books on innovation’
To mark World Book Day, Nesta created a list of 8 of their favourite innovation reads.
Take a look at the full list on Nesta’s blog.
Do you have any favourite enterprise reads?
Commercial Awareness for Knowledge Exchange Sessions
Gerasimos Balis, the Enterprise Team’s Design Facilitator recently collaborated with Bijan Aryana to deliver some commercial awareness workshops as part of Bijan’s Design and Business module for MA Design Management students. The sessions were successful and appeared to add great value to the student’s projects. Below is a bit more information on what was covered in the sessions and some of the feedback received.
Commercial Awareness for Designers
The first 3 hour session involved:
- An introduction to Business models and tools to evaluate them
- Reflection on the impact of design expertise on business
The second 3 hour session involved:
- Design process models and roles designers play in a ventrue
- Examples of best practice from design agencies
- Workshop on articulating their own design process
Great feedback was received for both sessions from student’s who took part:
‘I like the activities which were really engaging, fun and new to me’
‘I like the interactive exercises and tools provided’
‘I like the groupwork elements because it helps our ideas flow and we get some really interesting inputs and ideas’
‘Good content, helped a lot towards our project and ensured we followed a plan to effectively accomplish the activities’
‘Loved the activities, really helpful’
‘The activity further strengthened the understanding of the design process and its adaptability’
These sessions are all part of the Enterprise Team’s wider aims to contribute to enhancing student’s commercial awareness by equipping them with some useful tools within the curriculum. This is a scheme we have named CAKE (Commercial Awareness for Knowledge Exchange). To find out more, please visit the dedicated CAKE webpage.
Where they are now…
Stephen Moore graduated from an MA in Human Resources and Consulting in 2013. Since then, Stephen has started Transform2Succeed; working as a professional coach, Stephen helps client’s to realise and achieve their true potential.
Stephen is now an accredited mBIT (Multiple Brain Integrating Techniques) Master Coach, running regular courses. mBIT is an neuro-science based approach to coaching which acknowledges the existence of three brains – the head, the heart and the gut.
You can read more about Stephen’s Startup Story here.
Do you want to become more employable by demonstrating you have experience applying 21st century skills?
Are you an entrepreneur – or an entrepreneur in the making- who wants to develop a business idea?
Join our Design Thinking Sprints this March and gain experience of applying Design Thinking to a real project.
What is Design Thinking?
Design thinking is an approach to innovation that is sought after by employers and invaluable for entrepreneurs. It transforms the way you approach the world when imagining and creating new solutions for the future, based on empathy, collaboration and experimentation. These 21st century skills will help you futureproof your career or be a more innovative and systematic entrepreneur. In this workshop you will learn the fundamentals of Design Thinking and gain hands-on experience of applying Design Thinking on real world problems. This session contributes towards the Enterprise Centre Commercial awareness certification as well as the Lancaster Award.
Session 1. Design Thinking Sprint – The Design Thinking process / Shaping a useful challenge
Time: Wednesday the 7th of March at 14:00 – 17:00
Location: County South Lecture Theatre (LT A70)
In the first session we will go through a quick design cycle to get you familiarised with Design Thinking and shape a challenge to focus on in rest of the sessions. Don’t worry if you don’t have an idea or if you are uncertain about joining future sessions. This session can be attended as a stand-alone as well.
Book a place on this session through Target Connect.
Session 2. Design thinking Sprint – From Inspiration to Ideation
Time: Wednesday the 14th of March at 14:00 – 17:00
Location: Bowland North SR 07
Session 3. Prototyping
Time: Wednesday the 21st of March at 14:00 – 17:00
Location: Bowland North SR 07
To find out a bit more about what Design Thinking is all about, read our account from our last introductory workshop here. Please also feel free to email the Enterprise Team for further details.