Funding Update: Samuel Bafunso

Samuel Bafunso (MSc International Innovation (Entrepreneurship), 2016) received an Enterprise Funding award for his business, SB Consultancy Ltd. Here he shares his update.

SB Consultancy Limited was founded in 2016.  SB are the initials for the founder (Samuel Bafunso).

SB Consultancy Limited is a management and marketing consultancy. We provide design, digital and marketing services for  individuals and businesses of all sizes. As a company, we help craft digital experiences that combine design, technology and strategy.

The Lancaster-China Catalyst Programme was instrumental to the birth of SB Consultancy Limited. By being a part of a multidisciplinary graduate team which provided support for two different UK-Chinese company collaborative partnerships; I realised and finally articulated my personal mission, which was to help individuals and organisations, do whatever they do, but better.  Whilst in China, I was very fortunate to work with a few successful entrepreneurs and in the process, I developed a number of productive relationships. This put things in perspective for me, and I decided that when I returned to the UK, I would set up my own consultancy, which offers a range of services to small businesses to improve their overall business execution.

After returning from China, I participated in a few UK-China Entrepreneurship and Investment competitions. The feedback which I received from these competitions gave me the much needed confidence to continue with my entrepreneurial journey.

I have worked closely with the Enterprise Team from the onset, and they have helped shape my company into what it is today. The support which I have received from the team has been invaluable; from spending quality time in working through my business model canvas, providing financial support for my business to introducing me to other successful entrepreneurs within the industry.

With regards to the financial support; I received £500 from the Enterprise Fund, sponsored by Santander Universities, which was very instrumental to the growth of my company.  The bulk of the  fund was primarily used to cover transportation costs to meet my first 3 potential clients in London, Leeds and Lancaster. I also used some of the funding to print some business cards for my company which have been useful at various networking opportunities. Being awarded the enterprise fund made life easier for me at the start and I’m very grateful for that support which I received.

I have now worked on over 12 different projects with a range of clients and the business is growing rapidly. I am very excited with the progress so far and also looking forward to the future. I am very keen to connect and work with other entrepreneurs.

I am very passionate about growing businesses so please feel free to have a look on our website or contact us on any of our social media pages to see how we can help you.


Connect with Samuel on social media and online: Website | Facebook | Twitter |

Monetising your app idea

Making your app stand out against the competition

The UK app economy is estimated to be worth about £83bn by 2021, but with almost 1,000 apps submitted to the app store each day competition is high. A recent article in The Guardian spoke to a number of bestselling app producers to see what they thought was needed to make a successful app.

It is evident that marketing is a crucial factor which can make all the difference, with developers sometimes spending too much on producing the perfect app rather than prioritising their marketing budget.

Utilising and building a network of users, testers, tech journalists and investors before launching is also mentioned as important to getting an app out there.

Other points discussed in the article include framing the purpose and function of the app with a story you can tell and the advantages of using a Freemium model.

To read the full article, please visit The Guardian’s website.

Do you have an app idea? Want help developing a marketing plan or building up your network? Get involved in Enterprise Team Labs!

 

Run your idea past an entrepreneur

Meet an Entrepreneur in Residence

We have meeting slots available with four Entrepreneurs in Residence over the coming two weeks, they come from a variety of sectors with a wide range of experience and advice to impart to budding entrepreneurs. Below are the profiles of each – if you would be interested in meeting any of them, please email enterpriseteam@lancaster.ac.uk

Ruth Power (Director of Business Development at Financial Management Bureau)

Wednesday 22nd November

Ruth is on the board of a financial services SME in Cumbria, employing over 35 staff servicing over 2000 clients with financial planning and advice. Her role involves developing enhanced service strategies, communicating with potential new customers, looking after the needs of existing customers and managing internal communications. Ruth has had the benefit of a complete career change which has given her experience in both the public and private sector, education and management and now marketing.

 

Jane Dalton (Director of Groundswell Innovation)

Friday 24th November

Jane Dalton has managed brand strategy and innovation projects for companies with global brand reach for the past 17 years – from Unilever global brand teams through to banks and service brands across Europe . Cross-cultural customer understanding and creative problem solving in highly regulated markets are particular strengths. Her skills sets comprises of strategic brand planning and brand positioning, the commercialisation of intellectual property, innovation management, new product/service development and qualitative market research

 

Glyn Jones (Business Partnership Manager, Faculty of Health and Medicine, Lancaster University)

Friday 24th November

Glyn Jones is the Health Business Partnership Manager in the Health Engagement and Innovation Team at Lancaster University’s Faculty of Health and Medicine. Glyn’s role involves supporting the creation and growth of health and social care focused SMEs by providing mentoring, signposting, procurement advice, workshops, student projects and access to clinical staff, patients, carers and evaluation resources. He also volunteers as a primary school governor and a Trustee of a local youth project.

 

 

 

 

 

 

 

 

Chris Cox (Managing Director of George Cox & Sons)

Thursday 30th November

George Cox & Sons is an award-winning £15m per annum turnover business specialising in high-quality highway and footway projects. Chris has been Managing Director of the company for 20 years.The company employs 100 staff out of three offices within the North West of England, has it’s own in-house apprenticeship and mentoring programme, and was one of the early pioneers of the ‘Investors in People’ within its sector and it’s own employees lead the company Community charity.

What’s new for 17-18?

If you’ve engaged in Enterprise & Innovation support through us previously, you are probably wondering what’s happened to the Wednesday IdeasLab and Thursday StartupLab sessions.

We found that so many people were bringing new ideas, having just a couple of fixed-time drop-in sessions per week wasn’t giving everyone enough time and space to get the attention they needed

So, this year we’re opening up more slots and letting you call the shots on when they should happen.  We’re still calling them Labs, but there are now lots of different Lab types to choose from.

How does it work?

The idea is simple – we’ll help you put together a personalised development programme and you work through it at your own pace. Whenever you’re ready to work on something new, you book a Lab session and we’ll supply the space, the know-how, the resources, and, where appropriate, bring in like-minded collaborators.

To make this work though, there are a couple of other things that have changed.

  • Firstly, before you start ‘dropping in’, we’ll ask you to register or re-register by completing a short Registration Form so we can get you into the system.
  • Secondly, we’ll book you in for a 1-2-1 chat (called an IntroLab) so we can find out more about you, what you are trying to achieve and what you are looking for right now.
  • Thirdly, we’ll get you underway so you can start putting together your bespoke development programme from our new menu of different Lab types. Regardless of what you are working on or where you are up to, there’ll be something for you.

To get started right away, please complete the Registration Form.

To find out more about Labs, please visit this page.

Not sure what software to use for your Santander video pitch?

Lancaster University alumni, Andrew and Pete, share their take on the best FREE video editing software here.

If you’re looking to make your video pitch that bit more interesting, consider making the most out of the free software to ensure your pitch looks professional and captivating.

Struggling to articulate your business model? Come along to an IdeasLab or StartupLab to share your progress and learn how to tell the story of your Business Model Canvas.

More information about the Santander Universities Entrepreneurship Awards can be found here; deadline noon, Monday 24th April 2017.

Insight into Sales, Marketing & Business Start up

Advice from an experienced LUMS Advertising and Marketing graduate

Chris Walthew graduated from Lancaster University in 1999, with a degree in Advertising and Marketing. He moved to London, worked for a couple of marketing agencies, then moved into sales working for an early cloud software start up where he became sales manager. At the age of 25 he set up a telemarketing company, Prospect Research, which now employs 20 staff.

His latest venture is a climbing centre – Clip ‘n Climb Cambridge – which he describes as “climbing walls meet theme park”. A very different start up to Prospect Research particularly with the scale and investment involved from the beginning and dealing with b2c rather that b2b. 

In this session Chris will talk about his experiences in business and also give some tips on what you can do now as a student, if you are interested in setting up your own business now or in the future.

When? 1-2pm, Friday 20th January

Where? LUMS Career Zone

Book your place on Target Connect.

Startup Weekend Lancaster 2016

No Talk. All Action. Launch a startup in 54 hours.

Organised by the Lancaster University Entrepreneurs Society, Startup Weekend Lancaster is returning for it’s 3rd year!

Kicking off on Friday the 2nd of December, the competition aims to bring together designers, developers, marketers, business people and startup enthusiasts to launch a startup in 54 hours.

60-second pitches result in the formation of small teams around the best concepts. Then 54 hours are spent focusing on customer and product development, validating ideas and building prototypes with the help of experienced mentors. Finally, each team has the chance to present their results and receive feedback from a panel of industry experts. There are also some great prizes up for grabs!

To find out more see the Facebook event here.

Tickets can be purchased on the Eventbrite page (Hint: get £5 off with the code SWLANUK)

 

MasCupon Challenge

Win a paid internship in Valencia!

Spanish startup, MasCupon, owned by Maximum Media Group are currently on the look-out for young talents through their MasCupon Challenge!

The winner of the MasCupon Challenge will earn the opportunity to take part in a paid internship with the team at their HQ in Valencia. However, all participants have the potential to be winners as their CVs will be seen (with their consent), by the Spanish companies taking part in the parallel running Startups competition.

To be in with a chance of winning all you have to do is write up a marketing campaign for the Easter season (see registration terms and conditions for further submission detail) that you would put in place at the company if you won the competition. If your ides is judged as the most original, than as a winner, you will have the chance to implement said idea.

To participate, register at MasCupon Challenge. The deadline to register is the 15th of November.

Are You Ready For Video? Free Workshop

Calling all business leaders, owners, managers and marketers who are interested in the use of video but aren’t sure where to start…

Workshop Media are once again holding an ‘Are You Ready For Video’ workshop for those in business interested in using video.

The workshop run by David ‘DT’ Guest, Managing Director of Workshop Media covers:

  • What does the rise of video mean for business?
  • What does a video ready business look like?
  • How does video affect the marketing mix?
  • How can video be used in a sustainable way?

How much? Free

When? Wednesday, 27th of July, 3-5pm

Where? Lancaster and Morecambe College – Morecambe Road, Morecambe, LA1 2TY

Click here to view the workshop trailer and here to book tickets.