Monetising your app idea

Making your app stand out against the competition

The UK app economy is estimated to be worth about £83bn by 2021, but with almost 1,000 apps submitted to the app store each day competition is high. A recent article in The Guardian spoke to a number of bestselling app producers to see what they thought was needed to make a successful app.

It is evident that marketing is a crucial factor which can make all the difference, with developers sometimes spending too much on producing the perfect app rather than prioritising their marketing budget.

Utilising and building a network of users, testers, tech journalists and investors before launching is also mentioned as important to getting an app out there.

Other points discussed in the article include framing the purpose and function of the app with a story you can tell and the advantages of using a Freemium model.

To read the full article, please visit The Guardian’s website.

Do you have an app idea? Want help developing a marketing plan or building up your network? Get involved in Enterprise Team Labs!

 

Disruptive Innovation Festival 2017

Online, open access event that asks the question: what if we could redesign everything?

Accessing the Disruptive Innovation Festival is simple as it is all online and free! The festival will involve 200 hours of content streamed throughout it’s three week duration, including live studio discussions, animations, pre-recorded videos and roundtable debates with leading thinkers. Whilst watching you can chip in with your your own thoughts or questions.

When? It’s already kicked off – 6th-24th November

Find out more on the thinkdif.co

Is Blockchain the future of tech?

Apple, Alphabet (Google), Facebook and Amazon – will their reign last forever?

Concern over the amount of power and information held by some of the world’s largest tech companies such as Apple, Alphabet (Google), Facebook and Amazon appears to be growing in today’s society.

Recent months have seen increasing interest and investment in a new emerging technology – ‘Blockchain,’ a version of the technology that brought us bitcoin. It is believed that Blockchain technology could be used to build similar platforms to those of the big tech companies however, in a more cooperative style – owned by all who participate or invest, avoiding the super-concentration of wealth and power into one company.

Blockchain experiments are now popping up all over the world, so who knows what the future holds…

Find out more by reading the full Newsweek article on their website.

 

 

What’s new for 17-18?

If you’ve engaged in Enterprise & Innovation support through us previously, you are probably wondering what’s happened to the Wednesday IdeasLab and Thursday StartupLab sessions.

We found that so many people were bringing new ideas, having just a couple of fixed-time drop-in sessions per week wasn’t giving everyone enough time and space to get the attention they needed

So, this year we’re opening up more slots and letting you call the shots on when they should happen.  We’re still calling them Labs, but there are now lots of different Lab types to choose from.

How does it work?

The idea is simple – we’ll help you put together a personalised development programme and you work through it at your own pace. Whenever you’re ready to work on something new, you book a Lab session and we’ll supply the space, the know-how, the resources, and, where appropriate, bring in like-minded collaborators.

To make this work though, there are a couple of other things that have changed.

  • Firstly, before you start ‘dropping in’, we’ll ask you to register or re-register by completing a short Registration Form so we can get you into the system.
  • Secondly, we’ll book you in for a 1-2-1 chat (called an IntroLab) so we can find out more about you, what you are trying to achieve and what you are looking for right now.
  • Thirdly, we’ll get you underway so you can start putting together your bespoke development programme from our new menu of different Lab types. Regardless of what you are working on or where you are up to, there’ll be something for you.

To get started right away, please complete the Registration Form.

To find out more about Labs, please visit this page.

‘Embrace Failure’ – James Dyson

Sir James Dyson discusses prototyping, failure and patents

In a recent interview on Radio 2’s breakfast show, British inventor Sir James Dyson talks about why he sees failure as something exciting which should be embraced. He also answers questions on whether he’s ever invented something in a dream, how many patents they hold and whether he uses his own hairdryers…

It a great, short interview – well worth a listen on the Radio Two website. 

Innovative clothes that grow with your baby…

Example of design focused innovation

Buying new clothes every few months for a growing child can be costly and resource consuming. This is why engineer Ryan Yasin, 24 has come up with new children’s clothing range, ‘Petit Pli.’ Petit Pli clothes are made from an inventive new material inspired by solar panels and satellites. The material grows along with the child – so one garment can be seven sizes in one!

Petit Pli was the result of over 500 prototypes and now Yasin’s efforts have been recognised through becoming the UK winner of the James Dyson Award! But he is not stopping there, him and the team are currently working towards trying to make a garment out of a single material, allowing for it to be recycled more easily!

Read more about Ryan Yasin and his innovative design on the Wired website. 

 

 

Some of 2017’s less successful startups…

Ventures aren’t always a success

It is of course not always good news for startups, even those which may have at one stage looked very promising and been valued highly. An article on the BBC’s technology pages takes a look at just a few of this year’s biggest failed technology startups including Juicero – a wi-fi connected juicing machine and YikYak anonymous messaging app.

It all just goes to show that no matter how well funded an idea may be, changing circumstances is our unpredictable environment can result in a turn for the worse.

Click here to read the article. 

£10,000 Funding to help the environment

Do you have a digital solution to an environmental problem?

Are you aged between 17 and 25? Do you have an idea that could help the environment through digital technology, such as improving energy efficiency, reducing waste or increasing recycling?

If so, this is your chance to apply for up to £10,000 of funding from Environment Now to help make that idea into a reality!

This exciting opportunity from O2’s Think Big will not only provide successful applicants with the money, but also support from the Environment Now team, their own professional mentor and other sustainability partners and industry professionals.

Current applications are open until the 8th of September, however this will be followed by another round of applications, open until October the 27th.

To find out more, watch the video below and visit the Think Big website, where you can also read about previously funded projects.

Electric cars will be soon charging while driving!

Wired-up roads are the future, mostly due to Tesla Motors, who triggered the interest in electric cars that this generation feels.

Nikola Tesla, a genius will be not only please but also excited as his enthusiasm towards electrical vehicles has triggerred the interest of many. The wireless transmission of power is the future and is now turning into a reality. From a electric cars mat when you were a child to wiring the most popular roads in Britain, electric cars are certainly on the uprise.

These electric cars are in more demand than ever due to their low local emissions, but they are also known for their expensive prices and not having a long enough driving range. So imagine if you could charge them without a plug in cable, or even while moving.

Technology is advancing at a faster rate than ever with electric tooth brushes and smart phones being charged by being placed on top of a pad. Thanks to this technology, some electric cars are able to be charged by parking on top of charging pads, so that advancement of wire-up roads are closer than ever before! Recent studies show these roads with wireless charging coils are not expensive as you think and that the biggest part of the cost is the construction work itself.

Read our official report here.

Startup Summit

Win a place on a Leadership Programme in Silicon Valley

Startup Summit is an exciting event ‘bringing the global eco-system to Scotland’s historic capital.’

The event is a one day exploration of all things startup – looking at the changing landscape of business, surviving in the startup world and growing into a thriving business. Founders and Executives of some of the world’s most successful companies will attend the event, speaking and sharing advice for your startup.

Each year, a number of emerging technology entrepreneurs are given the opportunity to pitch to a panel of judges for a chance to earn a place on a five day leadership programme in Silicon Valley. To be in with a chance to pitch you can apply now, here.

For more information about the event on the 1st of November in Edinburgh visit the Startup Summit website. There are also opportunities to volunteer at the event.