Caleb Adamu and Toby Venning received funding from the Lancaster University Enterprise Fund in 2016 which allowed them to travel across the country and pitch their ideas at national competitions, and meet new clients for their business, IDDE Ltd. Here’s their update.
The Enterprise Team was extremely supportive throughout all our competitions, by helping with business planning and asking the tough questions that friends and family often won’t. On reflection, these types of questions are the ones that reduce mistakes and allowed us to progress further with our business idea.
We co-founded IDDE Ltd after first meeting in 2014 when we both won a £16,000 scholarship to attend Lancaster University for the pioneering MSc International Innovation (Entrepreneurship and Design) in the award winning Management School.
The MSc International Innovation, China Catalyst Programme incorporated demanding UK-China consultancy projects whilst giving us the opportunity to collaborate with Marketers, Engineers, Designers and Computer Programmers. Working for innovative companies gave us direct access to successful entrepreneurs who mentored us through a tough but rewarding two years. Working closely with these entrepreneurs gave us the confidence and insight to realise very quickly that graduate programmes or climbing the corporate ladder was not the career path for us. So we set about making our own future and started planning IDDE Ltd.
Before finishing our degrees we got some experience in the world of entrepreneurship and represented an IP company outside of the programme. We entered three separate UK-China competitions to which we became finalists in all three (HiSTAR Competition, Oxford University; China UK Entrepreneurship Challenge, Lancaster University, University College London; and Shenzhen Innovation and Entrepreneurship Competition, China Britain Business Council). Receiving £500 from the Enterprise Fund meant that we could travel to Oxford and Edinburgh for the finals of these competitions.
Our success in these competitions led to IDDE gaining our first client. Six months later, we have three clients and we are experiencing significant growth. IDDE Ltd is a design and digital agency which focuses on helping other businesses grow using innovative design and digital solutions. We build bespoke web development packages which aren’t for show; their purpose is to generate and convert sales leads. We tie our growth in with our clients’ growth which has resulted in strong and profitable partnerships.
We have a passion for working with entrepreneurs and people who want to establish and grow their business, especially Lancaster students and Alumni. Feel free to get in touch and discover how we can help you.
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