Ethical business is booming
The ethical goods market in the UK has quadrupled in size since 2000 and millennials appear more willing to pay for and choose brands doing social or environmental good. However, making money ethically is not always easy, many will not have profit at the forefront of their minds but as chief exec of Cafédirect John Steel explains, ‘financial sustainability is paramount.’ Other aspects such as recruiting the right people, who share the same values as the business are also vital.
The article is a very interesting read with a number of ethical business examples discussed, including the Big Issue, the Ethical Landlords Association and Brighton supermarket hiSbe. You can read the full article on The Guardian’s website.