An update from Ikigai Factory Ltd

Things have changed for Patrizia, Sebastien & Kyaw (MSc International Innovation, 2016) since they last shared an update following their victory at the 2016 Santander Big Ideas competition. Having established their company Ikigai Factory Ltd earlier this year, the trio have taken part in two startup accelerators and are going from strength to strength. Here they share an update and some valuable advice for aspiring entrepreneurs.

Our company is called Ikigai Factory Ltd and the flagship product we are developing is called REVR, which stands for real estate virtual reality. REVR is a simple tool to create, manage, view and share virtual property tours. Virtual tours help the property listings of real estate agents become more engaging and compelling. The idea originated from our experience of renting a flat in China from the UK by only looking at photos…. and well, it’s an understatement to say what we saw on the pictures did not reflect at all what we got!

So in February 2017 we incorporated our company with the support of the Enterprise Centre who also helped us with finding an accountant (at a convenient price, which is always important when you are a startup). We also started a 12 week pre startup accelerator in London (FFWD) which was very useful as it gave us guidelines on how to carry out different parts of the business such as, finance and marketing. Also it was a great opportunity to network with experts from different business areas and discuss and get advice from mentors. We worked on different important topics every week and had to present the results in front of other startups which was excellent practice for pitching on stage.

At the same time, we applied for the Barclays Eagle Lab Flight in Brighton, a startup accelerator which gave us access to some funding (always welcome) in the form of an unsecured loan. One of the best parts of the programme was to have office space; it’s not always very productive to work from home. Since there were only seven or eight other startups it was easy and natural to network and we spent a lot of time together and we came to know each others businesses quite well which allowed us to share suggestions, advice and learn from each other.

The programme finished at the end of June. During the summer we decided to hire a freelance senior developer to make progress quickly and have a functioning product as soon as possible. Through the Brighton accelerator we were introduced to a local real estate that since August has been testing our solution; this has been very useful and getting feedback from both the agency and the customers has allowed us to improve our product/service to add genuine values.

Lancaster University was very helpful as we have been introduced to a potential investor from China, and at the same time, LUSU Living has become our customer #1! Since August we have had a fantastic intern working on our social media (thank you Camille!).

It we could give one piece of advice or recommendation to our fellow aspiring student entrepreneurs, it would be to use the resources available at Lancaster University!

So what’s next for us? Our current main goal will be to get on board between 5-10 customers per month, and look for potential investors to develop REVR further and focus on growth and scaling.

If you want to know more about REVR and Ikigai Factory, check out their website here and have a look at their page on our Enterprise Directory.

If you’d like to make the most of the resources and support available at Lancaster, register with us and get started!