Psychology of Advertising MSc
This MSc links psychological research skills, and knowledge of human behaviour, with the domain of advertising. As well as developing an understanding of advertising research design, you will undertake dissertation research that applies psychological theory to leading-edge issues in advertising or real-time commercial needs. This is conducted within an unpaid internship during the summer with a communications organisation (giving invaluable commercial experience), or within the postgraduate department for more specialised ‘lab-based’ experiments. This course provides ESRC accredited training.
You will be well placed for client or agency opportunities in advertising planning, marketing communications, media planning, digital marketing, brand planning, and qualitative research on graduation.
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For Entry: 2016
Director of Studies: Dr Leslie Hallam
Duration: 12 months full-time, 24 months part-time.
Entry requirements: Upper second class honours degree, or its equivalent, in Psychology, Advertising, Marketing or any related discipline.
IELTS: 6.5 or equivalent.
Assessment: Coursework and dissertation.
Funding: All applicants should consult our information on fees and funding.
Duration: Full time 12 Month(s), Part time 24 Month(s)
Phone: +44 (0)1524 594975
For information on the course structure as followed by our current students, please see Lancaster University's Online Courses Handbook