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Mark Stoner, PowerPoint in a New Key

Date: 3 May 2006 Time: 3.30-5.00 pm

Mark R. Stoner, Ph. D.California State University, Sacramento, Department of Communication Studies

Venue: County South, B45

This presentation offers a theoretical analysis of PowerPoint apart from the histrionics of the "'Tis and 'Taint" arguments (Atkinson, Byrne, Tufte 2004; Mason and Hlynka) about its value, and proposes a program of research to move forward our understanding of PowerPoint as an inscriptional system (Pea 61-2). To that end, I begin by discussing PowerPoint as an inscriptional system that employs both discursive and presentational codes. Since PowerPoint is both a tool for writing and reading, I use concepts drawn primarily from technical writing literature that attend to issues related to writing and reading. Using concepts drawn from the literature, I provide analysis of a sample of PowerPoint materials. From that I suggest a program of research suggested by both theory and the results of its application that may provide a better understanding of the nature of and, consequently, the effective use of PowerPoint.

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Faculty of Arts and Social Sciences
Faculty of Arts and Social Sciences
Lancaster University
Lancaster LA1 4YD
United Kingdom

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