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Changing Cultures of Competitiveness: Discourses and Knowledge Brands

Date: 18 January 2008 Time: 8.45am-6.00 pm

This seminar examines the importance of brands in the post-Fordist economy (Arvidsson 2006), especially in its manifestation as a knowledge-based economy. Papers will focus on the emergence of 'economic competitiveness' as a new body of knowledge that is linked not only to theoretical and policy paradigms but also to specific 'knowledge brands' that are associated with high profile, high-value academic-gurus. New policy paradigms and knowledge brands (e.g., Porter's diamond model) and their implications for economic strategy and policy making are mediated by discourses and discursive networks (Thomas 2003; Sum 2006). They are frequently recontextualized on different scales and across different sites (Bernstein 1990; Muntigl et al., 2000; Fairclough 2006) and integrated into different sets and styles of strategy and policy oriented to economic competitiveness and its extra-economic preconditions. The seminar will also examine how institutions and individuals refashion policy and everyday practices and how this in turn affects skills, gender, class and race (McGuirk 2004).

Event website:


Who can attend: Anyone


Further information

Associated staff: Ngai-Ling Sum

Organising departments and research centres: Politics and International Relations


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Faculty of Arts and Social Sciences
Faculty of Arts and Social Sciences
Lancaster University
Lancaster LA1 4YD
United Kingdom

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