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Certified Tea Party: Tea in Sri Lanka and Tanzania

Date: 4 June 2010 Time: 15.00 - 17.00

Venue: Seminar Room 14, Bowland North

Reflections in a tea cup: making sense of certification in the Tanzanian tea industry

Allison Loconto, Michigan State University

This research project examines the performances of sustainability, corporate social responsibility and gender equity in the Ethical Tea Partnership, Fairtrade, Organic, and Rainforest Alliance certified value chains emerging from Tanzanian tea fields. The talk will briefly layout the theoretical approach of value chain analysis and 'performativity' that is used by the researcher. It will present initial findings regarding the nature of tea value chains in Tanzania and propose questions for discussion on how best to examine the performativity of specific values in the certified tea sector.

Allison Loconto is a PhD Candidate at Michigan State University. She is a 2009-2010 Fulbright Fellow to Tanzania where she has been collecting data for her dissertation research on certified tea value chains. Her research program is concerned with STS and political economy approaches to standards and agri-food governance.

Value, relationships and competitive advantage in the Sri Lankan tea industry

Dulekha Kasturiratne, University of Plymouth

Firms are becoming increasingly aware of the limitations of arms-length exchanges and of the benefits of more co-operative relationships. This study conducted between 2003-2007, analysed how buyer-seller relationships are utilised as a valuable organisational resource whereby firms can achieve competitive advantage which is long-term and inimitable. The research evaluated long-term measures of performance and took a novel perspective with the incorporation of the concept of relationship value-creation for the buyer and seller. Evidence was collected in Sri Lanka and the UK from primary and secondary data sources.

Dr.Dulekha Kasturiratne is currently working as a Lecturer in Marketing. She conducted the above study for her PhD from Imperial College London and received the 2007 Emerald/EFMD award for the Most Outstanding Doctoral thesis in Marketing Strategy for her work. Since then she has been involved in various research projects and consultancies some of which include value chain approaches for the Food and Agriculture Organisation (FAO) of the UN and for the Ford Foundation.


Who can attend: Anyone


Further information

Organising departments and research centres: Sociology


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Faculty of Arts and Social Sciences
Faculty of Arts and Social Sciences
Lancaster University
Lancaster LA1 4YD
United Kingdom

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