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Linguistics Circle talk by Elena Semino
Date: 20 February 2014 Time: 6.00 pm
Venue: Furness LT 1
The next Linguistic Circle talk will be given by Prof. Elena Semino from LAEL about "Metaphor in Health Communication".
The talk will take place on Thursday 20th February at 6pm in Furness LT 1. Please, see the abstract for more information.
Metaphor has been shown to be a very important tool in communication and thought: we talk, and potentially think, about our lives as journeys, our minds as machines, inanimate entities as people, our experience of time as movement in space, and so on. Different metaphors 'frame' a topic or aspect of our experience in different ways: it can make a big difference, for example, for cancer sufferers to see their illness metaphorically as a battle or as a journey. In this talk, I begin by reflecting on the 'framing' power of metaphor. I then discuss the use of metaphor in health communication, drawing particularly from the findings of the ESRC-funded project 'Metaphor in End-of-Life Care' at Lancaster (http://ucrel.lancs.ac.uk/melc/). I consider the 'violence' metaphors used by cancer patients (e.g. chemotherapy as a 'sledgehammer'), and discuss their implications both for metaphor theory and for practice in healthcare.
There is a dedicated Facebook Group for the Linguistic Circle
Link to the event on Facebook: https://www.facebook.com/events/280677008748051/?ref_newsfeed_story_type=regular
Who can attend: Anyone
Associated staff: Elena Semino
Organising departments and research centres: Linguistics and English Language
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