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Sociology Seminar with Adam Arvidsson
Date: 4 December 2012 Time: 4.15 to 6pm
Venue: Bowland North Seminar Room 2
The Ethical Economy: Rebuilding Value after Neoliberalism Sociology Seminar with Professor Adam Arvidsson, University of Milan Social Science and Goldsmiths College, London - author of 'Logic of the Brand'.
As the information economy is marked by a proliferation of diverse orders of worth, the nature of value is transformed. In the industrial economy value was determined in relation to commonly accepted rules and metrics. In the information economy, value is ever more determined in processes of deliberation where diverse perspectives and affects intersect. This way value becomes ever more a question of ethics, in the Classical as well as postmodern) sense of making value judgments in the absence of given rules. This convergence of value and ethics is visible at a number of levels throughout the information economy, in the valuation of intangible assets like corporate reputation and brand, in the establishment of values on financial markets, and importantly, in the new kinds of collaborative productive 'publics' that are emerging online, in urban 'creative scenes' as well as inside corporate organizations and in hybrid forms like Open innovation systems and social entrepreneurship.
At the same time, social media are enabling new ways of objectifying affect thus transforming subjective affective attachments into measurable manifestations of a new general equivalent, or General Sentiment. In this presentation I will argue that this General Sentiment is already acquiring a greater role in the valuation processes that actually operate within the information economy, and that this link between value and (General) sentiment can and should be strengthened through the construction of devices and interfaces that are able to underpin a new public sphere in which processes of value deliberation can be extended, thus allowing for a possible democratization of value-determination to accompany the socialization of production that has become a fundamental structural feature of the information economy.
The presentation is a preview of my new book, with the same title, forthcoming with Columbia University Press in July 2013.
Adam Arvidsson is associate professor of sociology at the State University of Milan and research associate at the Copenhagen Business School where he works on New Media and Reputation Economies. His new book, "The Ethical Economy. An Argument for the Democratization" of Value is forthcoming with Columbia University Press. Adam is interested in the new economic and organizational forms that have emerged with recent media evolution. He manages the Societing blog http://www.societing.org/, an observatory on new social innovation and on Open Economy in general.
Tuesday 4 December 2012, Bowland North SR2 4.15 to 6pm
Who can attend: Anyone
Keywords: Culture, Culture and media, Ethics, Neo-liberalism, Sociology
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