People

Dr Martyn Evans

Dr Martyn Evans

Senior Lecturer, Head of Department

The LICA Building
Lancaster University
Bailrigg
Lancaster
United Kingdom
LA1 4YW


Tel: +44 1524 510875

Affiliations

ImaginationLancaster
HighWire Doctoral Training Centre

Current Teaching

  • MA Design Management - Imagination Lab (LICA429)
  • MA Design Management - Major Research Project (LICA426)
  • MRes Digital Innovation (HighWire) - Special Topics (HIGH401)

Research Interests

My research interests are based around design futures - the approaches designers use to consider, conceptualise and communicate the future as an intrinsic aspect of design activity. The use of design in a strategic manner underpins much of my research activities. As a trained industrial designer, my research is informed by a clear understanding of the relationship between design theory and practice. I have developed a range of research interests that encompass, but are not limited to: design futures; design strategy; design and trend forecasting; design process; design thinking; design management; product design and development; packaging design; creative design practice; design and innovation; and design pedagogy.

Current Research

2012 

Choi, Y, Lim, S & Evans, M (2012) Supporting Design - National Business Support Programmes in the UK and South Korea. The Design Journal, Vol. 15, No. 1, pp. 79-104 (in press)

Cruickshank, L & Evans, M (2012) Designing Creative Frameworks: Design Thinking as an Engine for New Facilitation Approaches. International Journal of Arts and Technology, Vol.5, No.1, pp.73?85 (in press)

2011

Lee, Y & Evans, M (2011) Investigating How the FMCG Industry Employs Design-Driven Approaches: The Dichotomy Between Literature and Practice. IASDR2011: Diversity & Unity, Delft University of Technology, the Netherlands, October-November 2011

Cooper, R & Evans, M (2011) Revisiting Strategy: The Role of Design in Strategy. 1st Cambridge Academic Design Management Conference, Cambridge University, September 2011

Lee, Y & Evans, M (2011) Design-Driven Approaches: The Dichotomy between Corporations and Consultancies. 1st Cambridge Academic Design Management Conference, Cambridge University, September 2011

Jung, J., Evans, M & Cruickshank, L (2011) Is There a Need to Develop Designerly Approaches for Design Management Research and Practice?1st Cambridge Academic Design Management Conference, Cambridge University, September 2011

Evans, M & Thomas, P (2011) Products That Tell Stories: The Use of Semantics in the Development of Future Products. Connecting Design and Business Through Creativity and Innovation: The 13th International Conference on Engineering and Product Design Education, City University, London, UK, September 2011

Spruce, J & Evans, M (2011) The Legacy of Design: What Contribution Does a Degree Make to Your Future Design Career? Connecting Design and Business Through Creativity and Innovation: The 13th International Conference on Engineering and Product Design Education, City University, London, UK, September 2011

Anthony, W., Evans, M., Rennie, A & Kirkby, E (2011) Opportunities Offered by Additive Manufacturing in Creative Businesses: A Roadmap for Designers. Connecting Design and Business Through Creativity and Innovation: The 13th International Conference on Engineering and Product Design Education, City University, London, UK, September 2011

Cooper, R., Evans, M & Williams, A (2011) New Design Business Models: Implications for the Future of Design Management. In: The Handbook of Design Management. (eds) Cooper, R., Junginger, S & Lockwood, T, Berg Publishing

Evans, M (2011) Empathising with the Future: Creating Next-Next Generation Products and Services. The Design Journal, Special Issue: Design + Empathy, Vol. 14, No. 2, pp. 231-252

Jung, J., Evans, M & Cruickshank, L (2011) The Need to Develop Designerly Approaches to Identify the Core of Design. The Endless End, The 9th European Academy of Design Conference, Porto, Portugal, May 2011

Sun, Q., Williams, A & Evans, M (2011) A Theoretical Design Management Framework. The Design Journal. Vol. 14, No. 1, pp. 112-132

Choi, Y., Cooper, R., Lim, S & Evans, M (2011) The Relationship Between National Policy and Industrial Development in the UK and South Korea 1940s-2000s. Design Issues, Vol. 27, No. 1, pp. 70-82

2010

Choi, Y., Cooper, R., Lim, S & Evans, M (2010) National Support for Design: The Development of Propositional Models. Design Management Review (Journal of Design Management Institute), Vol. 22, No. 1, Winter 2010, pp. 60-69

Lee, Y & Evans, M (2010) An Investigation into Features of Design Thinking in Fast Moving Consumer Goods Brand Development. Design Research Society Conference, Montreal, July 2010

Evans, M (2010) The Design Social: Framing Social Research Methods for Design Postgraduates. Connected 2010: International Conference on Design Education, University Of New South Wales, Sydney, Australia, July 2010

Evans, M (2010) In the Year 2020: The Future of the UK Design Industry.New Design Magazine, No. 78, April 2010

Ramduny-Ellis, D., Dix, A., Evans, M., Hare, J & Gill, S (2010) Physicality in Design: An Exploration. The Design Journal, Vol. 13, No. 1, March 2010, pp. 48-76

2009

Cooper, R., Evans, M & Williams, A (eds) (2009) The Future of the UK Design Industry - An investigation into the threats and opportunities for the UK design industry over the next 10 to 15 years. Lancaster University, UK. ISBN: 978-1-86220-233-7

Williams, A., Cooper, R., Evans, M & Sun, Q (2009) 2020 Vision - The UK Design Industry 10 Years On: Implications for Design Businesses of the Future. In: Designing for the 21st Century Volume 2: Research Methods & Findings. Inns, T (ed), Gower. pp.39-54

Cruickshank, L., Mather, A & Evans, M (2009) Applied Imagination: Designing Innovative Knowledge Transfer Approaches. Innovation through Knowledge Transfer 2009, Hampton Court Palace, London, December 2009

Spruce, J & Evans, M (2009) Knowledge Networks: Academia and Industry Collaborations in Design. D2B2-Tsinghua International Design Management Symposium, Tsinghua University, Beijing, China, April 2009

2008

Evans, M & Spruce, J (2008) Life After the Party: Student Experiences and Graduate Expectations. New Perspectives in Design Education, 10th Engineering and Product Design Education International Conference, Universitat Politicnica de Catalunya, Barcelona, Spain, September 2008

Cruickshank, L & Evans, M (2008) Media Communication, Consumption and Use: The Changing Role of the Designer. UNDISCIPLINED! Design Research Society Conference, Sheffield Hallam University, Sheffield, UK, June 2008

Williams, A., Sun, Q & Evans, M (2008) The Development of a Model Of Relations Within the UK Design Industry and its Implications for the Management of Design Businesses. 15th International Product Development Management Conference, Hamburg, June 2008

2007

Evans, M & Sommerville, S (2007) A Design For Life: Futures Thinking in the Design Curriculum. Futures Research Quarterly (Journal of the World Future Society), Vol. 23, No. 3, Fall 2007, pp. 05-20

Evans, M & Sommerville, S (2007) Seeing is Believing: The Challenge of Product Semantics in the Curriculum. Shaping the Future? 9th International Conference on Engineering and Product Design Education, Northumbria University, Newcastle Upon Tyne, United Kingdom, September 2007

Evans, M & Sommerville, S (2007) Design Led Futures: Futures Thinking in the Design Curriculum. Connected 2007: International Conference On Design Education, University Of New South Wales, Sydney, Australia, July 2007

2006

Cooper, R & Evans, M (2006) Breaking From Tradition: Market Research, Consumers Needs and Design Futures. Design Management Review (Journal of Design Management Institute), Vol. 17, No. 1, Winter 2006, pp.68 -74

Evans, M & Sommerville, S (2006) Cross-cultural Universals: A Framework for Design Futures. Design and Emotion Conference 2006, Chalmers University of Technology, Gothenburg, Sweden, September 2006

Evans, M & Sommerville, S (2006) Educating the Future. 8th Engineering & Product Design Education International Conference, Salzburg University Of Applied Sciences, Salzburg, Austria September 2006

Evans, M & Gill, S (2006) Rapid Development of Information Appliances: Future Approaches For Designers. 9th International Design Conference: Design 2006. University Of Zagreb, Dubrovnik, Croatia, May 2006

Evans, M (2006) Understanding the User: Utilising Video Ethnography to Inform Scenario Planning. Technological Innovations in Product Development: International Symposium series on Tools and Methods of Competitive Engineering, Ljubljana, Slovenia, April 2006

2005

Evans, M, Cooper, R & Hall, N (2005) Tales of the Unexpected: Understanding Emergence and Its Relationship to Design. In: Computational and Cognitive Models of Creative Design VI, Gero, J & Maher, L (eds), University of Sydney, Australia

Evans, M, & Somerville, S (2005) Designing Tomorrow: A Methodology for Future Orientated Product Design. Global Chinese Industrial Design Conference 2005, Chang Gung University, Taiwan, November 2005

Somerville, S & Evans, M (2005) Shaping the Future: How Can Designers Engage with User Perceptions in Future Orientated Product Design?International Design Congress 2005, National Yunlin University of Science and Technology, Taiwan, November 2005

Chisholm, J & Evans, M (2005) Knowledge Transfer for Innovation and its Practical Application. Design for Entrepreneurship: Design for Innovation Conference, Vaxjo University, Sweden, October 2005

Evans, M & Spruce, J (2005) Knowledge Networks: Collaboration between Industry and Academia in Design. 3rd Engineering & Product Design Education International Conference, Napier University, Edinburgh, Scotland, September 2005

Evans, M & Cooper, R (2005) Tales of Design and Emergence. Design Communication Emergence: Design Consequences and Design Teams, Manchester University, UK, September 2005

Evans, M (2005) I-SPY: Utilising Forecasting and Scenario Planning for Design Futures. European Academy of Design Conference, University of the Arts, Bremen, Germany, March 2005

2004

Evans, M (2004) A Design Approach to Trends and Forecasting. Future Ground: Design Research Society International Conference, Monash University, Melbourne, Australia, November 2004

Evans, M & Waterworth, S (2004) Industrial Collaboration and its Importance to Ensuring Currency of Design Education. The Changing Face of Design Education: 2nd International Engineering and Product Design Education Conference, TUDelft, Delft, The Netherlands, September 2004

2003

Evans, M (2003) Trends Forecasting for Design Futures. European Academy of Design Conference, University of Barcelona, Barcelona, Spain, April 2003

2002

Evans, M (2002) New Vision of Mobile Media: Culture and Interaction. Samsung Global Industrial Academic Programme, Samsung Art & Design Institute, Seoul, Korea, October 2002

External Roles

Current External Examinerships

  • Cardiff Metropolitan University: MSc Advanced Product Design; MDes Design (2009-13)
  • De Montfort University: MA Design Innovation; MA Design Management; MA Fashion Management (2010-14)

Previous External Examinerships

  • Glasgow Caledonian University: BA (Hons) International Product Design (2007-12)
  • Swansea Metropolitan University: BA/BSc (Hons) Product Design (2008-12)
  • University of Central Lancashire: BA/BSc (Hons) Product Design; MA Toy Design (2006-10)
  • University of Bolton: Product Design undergraduate portfolio; MSc Computer Aided Product Development (2004-09)
  • University of East London: Chief Examiner, Product Design undergraduate portfolio (2002-07)

Additional Information

Guest Lectures and Invited Talks

I have delivered guest lectures and/or supervised design projects at the following institutions:

  • Brunel University (2011)
  • University of Bradford (2002 & 2003)
  • University of Dundee (2008)
  • Ecole Internationale de Design, Toulon, France (2006)
  • Liverpool John Moores University (2010 & 2011)
  • Oxford Brookes University (2010)
  • University of Salford (2007, 2009, 2010 & 2011)
  • University of Wales Institute Cardiff (2004, 2006, & 2007)

2012

Conceptualising design and the UK design industry

Murphy, E., Evans, M., Sissons, A., Montgomery, L. & Thomson, S. 16/07/2012 UK Design as a Global Industry: International Trade and Intellectual Property. London, UK: Intellectual Property Office, 107 p.

Research output: Contribution in Book/Report/ProceedingsChapter

A Framework for Design-Led Culture within the Fast Moving Consumer Goods Industry

Lee, Y. & Evans, M. 08/2012 Leading innovation through design. p. 654-665 12 p.

Research output: Contribution in Book/Report/ProceedingsPaper

Designing next-next generation products and services: a design-led futures framework

Evans, M. 07/2012 DRS 2012 Bangkok Chulalongkorn University Bangkok, Thailand, 1–4 July 2012. 17 p.

Research output: Contribution in Book/Report/ProceedingsPaper

Supplying the Demand: Aligning Product Design Curriculum and the Professional Practice of Design

Spruce, J. & Evans, M. 10/2012

Research output: Contribution to conferenceConference paper

What drives organisations to employ design-driven approaches? A study of fast moving consumer goods brand development

Lee, Y. & Evans, M. 10/2012 In: Design Management Journal. 7, 1, p. 74-88 15 p.

Research output: Contribution to journalJournal article

Designing creative frameworks: Design thinking as an engine for new facilitation approaches

Cruickshank, L. & Evans, M. 2012 In: International Journal of Arts and Technology. 5, 1, p. 73-85 13 p.

Research output: Contribution to journalJournal article

Supporting Design: National Business Support Programmes in the UK and South Korea.

Choi, Y., Lim, S. & Evans, M. 03/2012 In: The Design Journal. 15, 1, p. 79–104 26 p.

Research output: Contribution to journalJournal article

2011

A Need to Develop Designerly Approaches to Identify the Core of Design

Jung, J., Evans, M. & Cruickshank, L. 2011

Research output: Contribution to conferenceConference paper

Opportunities offered by additive manufacturing in creative businesses: informing designers

Anthony, R., Evans, M., Rennie, A. & Kirby, E. 09/2011 13th International Conference on Engineering & Product Design Education (EPDE 11). p. 623-628 6 p.

Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

A Theoretical Design Management Framework

Sun, Q., Williams, A. & Evans, M. 03/2011 In: The Design Journal. 14, 1, p. 112-132 21 p.

Research output: Contribution to journalJournal article

New design business models: implications for the future of design management

Cooper, R., Evans, M. & Williams, A. 08/2011 The handbook of design management. Cooper, R., Junginger, S. & Lockwood, T. (eds.). Oxford: Berg, p. 495-511 17 p.

Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

Empathising with the future: creating next-next generation products and services

Evans, M. 06/2011 In: The Design Journal. 14, 2, p. 231-252 22 p.

Research output: Contribution to journalJournal article

The relationship between national policy and industrial development in the UK and South Korea, 1940s-2000s.

Youngok, C., Cooper, R., Lim, S. & Evans, M. 01/2011 In: Design Issues. 27, 1, p. 70-82 13 p.

Research output: Contribution to journalJournal article

2010

In the year 2020: the future of the UK design industry

Evans, M. 04/2010 In: New Design Magazine. 78

Research output: Contribution to journalJournal article

Applied Imagination - Designing Innovative Knowledge Transfer Approaches

Cruickshank, L., Mather, A. & Evans, M. 2010 Innovation Through Knowledge Transfer. Howlett, R. J. (ed.). Berlin: Springer-Verlag, p. 219-229 11 p. (Smart Innovation, Systems and Technologies, 2010; vol. 5, no. 4)

Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

The Design Social: Framing social research methods for design postgraduates.

Evans, M. 06/2010 6 p.

Research output: Contribution to conferenceConference paper

National Support for Design: Developing propositional models.

Choi, Y., Cooper, R., Lim, S. & Evans, M. 12/2010 In: Design Management Review. 21, 4, p. 60-69 10 p.

Research output: Contribution to journalJournal article

Physicality in design: an exploration.

Ramduny-Ellis, D., Dix, A., Evans, M., Hare, J. & Gill, S. 2010 In: The Design Journal. 13, 1, p. 48-76 29 p.

Research output: Contribution to journalJournal article

2009

Designing for User Generated Contributions: Changing approaches in industry

Cruickshank, L. & Evans, M. 2009

Research output: Contribution to conferenceConference paper

2020 Vision - The UK Design Industry 10 Years On: Implications for Design Businesses of the Future.

Williams, A., Cooper, R., Evans, M. & Sun, Q. 2009 Designing for the 21st Century: Research Methods & Findings. Inns, T. (ed.). Farnham: Gower, Vol. 2, p. 39-54 16 p.

Research output: Contribution in Book/Report/ProceedingsChapter (peer-reviewed)

2008

Media Communication, Consumption and Use: The changing role of the designer

Cruickshank, L. & Evans, M. 2008

Research output: Contribution to conferenceConference paper

2007

A design for life: futures thinking in the design curriculum

Evans, M. 2007 In: Futures Research Quarterly. 23, 3, p. 5-20 16 p.

Research output: Contribution to journalJournal article

2006

Breaking From Tradition: Market Research, Consumer Needs and Design Futures.

Evans, M. & Cooper, R. 1/12/2006 In: Design Management Review (Journal of Design Management Institute). 17, 1, p. 68 -74

Research output: Contribution to journalJournal article

2005

Tales of the Unexpected: Understanding Emergence and its relationship to Design.

Evans, M. D., Cooper, R. & Hall, N. 1/12/2005 p. 319 to 331

Research output: Contribution to conferenceOther

2004

A Design Approach to Trends and Forecasting

Evans, M. 17/11/2004 11 p.

Research output: Contribution to conferenceConference paper

  • DeEP: Design in European Policies

    01/03/2012 → 28/02/2014
    Funded under the ‘first action plan’ of the European Design Innovation Initiative (EDII), DeEP aims to create an understanding of the impact of design innovation policies by building frameworks an ... Read more»
  • The UK Design Industry in 2020

    01/01/2007 → 20/05/2008
    Design 2020 is a research project undertaken by the Universities of Salford and Lancaster in partnership with British Design Innovation. The overall aim of Design 2020 is to explore potential futures ... Read more»