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Dr Anne Cronin

Dr Anne Cronin

Reader

Bowland North
Lancaster University
Bailrigg
Lancaster
United Kingdom
LA1 4YN


Tel: +44 1524 593594

Affiliations

Centre for Gender and Women's Studies

My research is focused on the areas of: advertising, public relations, branding and promotional culture; consumer society; cities and urban culture; friendship and social ties; visual culture; gender and culture, cultural economy; commercial cultures and neo-capitalism.

I welcome applications from potential PhD students in any of the above areas.

PhD Supervision Interests

I am available to supervise PhD projects in the areas of: advertising, public relations and branding; consumption and consumer society; urban space and culture; friendship and sociality; gender and culture; media and cultural theory.

Research Interests

Current research

I am currently developing a new project on Public Relations and its relationship to a broader promotional culture, including advertising. My key research concerns are summaried in the following books (see full publication list elsewhere):

Cronin, Anne M. (2010) Advertising, Commercial Spaces and the Urban, Basingstoke: Palgrave Macmillan.

Cronin, Anne M. (2004) Advertising Myths: The Strange Half-Lives of Images and Commodities,

London and New York: Routledge.

Cronin, Anne M. (2000) Advertising and Consumer Citizenship: Gender, Images and Rights, London and New York:  Routledge

 

Previous Projects

FRIENDSHIP PROJECT. This project explores friendships as forms of social ties that are not captured by (academic or popular) narratives of family or narratives of romance. Most often analysed as relationships that facilitate social capital, I'm instead thinking of friendships as forms that create spaces in particular ways and function as ways of orienting people's interspersonal and emotional experience. Results of the project show interesting and under-explored aspects of people's personal lives. The first article explores how specific contexts, such as the workplace, strongly shape people's friendship practices and examines how emotions are produced intersubjectively in friendship relationships (see publications list). Other articles in progress examine how friendships are not only gendered, but are active in producing gender, and how friendship creates specific forms of spatial imaginaries.

ADVERTISING AND URBAN SPACE. This project was an ESRC-funded analysis of advertising and spatiality, focusing on outdoor advertising in and around cities (published as the book: Advertising, Commercial Spaces and the Urban, 2010, Palgrave Macmillan). It focuses, firstly, on how outdoor advertising companies' market research practices perform urban spaces and produce certain relationalities with imagined consumers that are spatialised and temporalised. And, secondly, it explores the way in which outdoor advertising - on billboards, panels, buses, building 'wraps' - organises urban space and draws on certain commodity logics, rearticulating the mapping of cities and people's experience of those time-spaces. And, thirdly, the book explores the commercial practices of the industry's actors and how they perform market relationships in the context of neo-capitalism. In the book, I develop ways of thinking about the relationship between visuality, space, and commercial practices, and explore the synergies and tensions between 'public space' and 'commercial space'. I frame outdoor advertising as a kind of 'commercial vernacular' that expresses not only capitalist logics, but also people's more diffuse and potentially resistant experiences of cities.

I have also published an edited collection on consumption and the city with Kevin Hetherington called Consuming the Entrepreneurial City: Image, Memory and Spectacle and a co-edited special issue of Feminist Review called 'Urban Space' (With Liz Oakley-Brown).

Grants

British Academy Small Grant

2011-12 Project: Friendship, Social Ties and Urban Experience

ESRC Grant

2006-7 Project: Advertising and the city: making the symbolic and political economies of urban spaces

AHRC Research Leave Award (2001-2): Dangerous Images: Advertising, Addiction and the Compulsive Self.

Current Teaching

Undergraduate:

  • Consumer Culture and Advertising
  • Friendship, Intimacy and Society
  • Introduction to Sociology

Masters:

  • Consumer Society
  • I currently supervise a number of research students in the areas of consumer society, visual culture, material culture, urban studies, and gender and culture.

Additional Information

In Press

Distant friends, mobility and sensed intimacy

Cronin, A. 2014 In: Mobilities.

Research output: Contribution to journalJournal article

2014

Between friends: making emotions intersubjectively

Cronin, A. 02/2014 In: Emotion, Space and Society. 10, p. 71-78 8 p.

Research output: Contribution to journalJournal article

2013

Publics and publicity: outdoor advertising and urban space

Cronin, A. 2013 Public Space, Media Space. Berry, C., Harbord, J. & Moore, R. O. (eds.). Palgrave Macmillan, p. 265-276

Research output: Contribution in Book/Report/ProceedingsChapter

2011

Researching urban space, reflecting on advertising: a photo essay

Cronin, A. 11/2011 In: Space and Culture. 14, 4, p. 356-366 11 p.

Research output: Contribution to journalJournal article

2010

Advertising and the metabolism of the city: urban spaces, commodity rhythms

Cronin, A. 2010 Urban Studies Society. Paddison, R., Ostendorf, W. J. M., McNeill, D., Tiesdall, S. A. & Parnell, S. M. (eds.). London: Sage, Vol. 1-4

Research output: Contribution in Book/Report/ProceedingsChapter

Urban spaces: Gender, genre, meditation

Cronin, A. & Oakley-Brown, L. 10/2010 In: Feminist Review. 96, p. 1-5 5 p.

Research output: Contribution to journalJournal article

Advertising, Commercial Spaces and the Urban

Cronin, A. 2010 Basingstoke: Palgrave Macmillan. 215 p.

Research output: Book/Report/ProceedingsBook

2009

Currencies of commercial exchange: advertising agencies and the promotional imperative

Cronin, A. 2009 Critical marketing studies. Tadajewski, M. & Maclaran, P. (eds.). London: Sage, Vol. 1-3

Research output: Contribution in Book/Report/ProceedingsChapter

2008

Urban space and entrepreneurial property relations: resistance and the vernacular of outdoor advertising and graffiti

Cronin, A. 2008 Consuming the entrepreneurial city: image, memory and spectacle. Cronin, A. M. & Hetherington, K. (eds.). New York: Routledge

Research output: Contribution in Book/Report/ProceedingsChapter

Consuming the entrepreneurial city: image, memory and spectacle.

Cronin, A. & Hetherington, K. 2008 New York: Routledge. 305 p.

Research output: Book/Report/ProceedingsBook

Gender in the making of commercial worlds: creativity, vitalism and the practices of marketing.

Cronin, A. M. 12/2008 In: Feminist Theory. 9, 3, p. 293-312 20 p.

Research output: Contribution to journalJournal article

Mobility and Market Research: Outdoor Advertising and the Commercial Ontology of the City.

Cronin, A. M. 1/03/2008 In: Mobilities. 3, 1, p. 95-115 21 p.

Research output: Contribution to journalJournal article

Calculative spaces: cities, market relations, and the commercial vitalism of the outdoor advertising industry.

Cronin, A. M. 11/2008 In: Environment and Planning A. 40, 11, p. 2734-2750 17 p.

Research output: Contribution to journalJournal article

2006

Advertising and the metabolism of the city: urban spaces, commodity rhythms.

Cronin, A. M. 1/08/2006 In: Environment and Planning D: Society and Space. 24, 4, p. 615-632 18 p.

Research output: Contribution to journalJournal article

Rags and refuse: the newspaper, empire, and nineteenth century commodity culture.

Cronin, A. M. 1/11/2006 In: Cultural Studies. 20, 6, p. 574-598 25 p.

Research output: Contribution to journalJournal article

Urban advertising: a machine for thinking?

Cronin, A. M. 2006 In: Urban Design. 97, p. 10-11 2 p.

Research output: Contribution to journalJournal article

2005

2004

Currencies of commercial exchange: advertising agencies and the promotional imperative.

Cronin, A. M. 1/11/2004 In: Journal of Consumer Culture. 4, 3, p. 339-360 22 p.

Research output: Contribution to journalJournal article

Advertising Myths: The Strange Half -Lives of Images and Commodities.

Cronin, A. M. 2004 Routledge. 152 p.

Research output: Book/Report/ProceedingsBook

Regimes of Mediation: Advertising Practitioners as Cultural Intermediaries?

Cronin, A. M. 12/2004 In: Consumption, Markets and Culture. 7, 4, p. 349-369 21 p.

Research output: Contribution to journalJournal article

2002

The substance of consumption: alchemy, addiction and the commodity.

Cronin, A. 09/2002 In: International Journal of Cultural Studies. 5, 3, p. 316-335 20 p.

Research output: Contribution to journalJournal article

Consumer rights/cultural rights: a new politics of European belonging.

Cronin, A. 08/2002 In: European Journal of Cultural Studies. 5, 3, p. 307-323 17 p.

Research output: Contribution to journalJournal article

2000

Consumerism and Compulsory Individuality: Women, will and potential.

Cronin, A. 2000 Thinking through feminism. Ahmed, S.., Kilby, J.., Lury, C.. & McNeil, M. (eds.). London: Routledge, p. 273-287 15 p. (Transformations: thinking through feminism)

Research output: Contribution in Book/Report/ProceedingsChapter

Advertising difference - women and 'consumer citizenship' in Western Europe.

Cronin, A. 2000 All the world and her husband: women in twentieth-century consumer culture. Andrews, M. & Talbot, M. M. (eds.). London: Cassell, p. 162-176 15 p.

Research output: Contribution in Book/Report/ProceedingsChapter

Advertising and consumer citizenship: gender, images, and rights.

Cronin, A. 2000 London: Routledge. 179 p. (Transformations: thinking through feminism)

Research output: Book/Report/ProceedingsBook

1999

Seeing through transparency: performativity, vision and intent.

Cronin, A. 02/1999 In: Cultural Values. 3, 1

Research output: Contribution to journalJournal article

1997

Temporalities of the visual and spaces of knowledge: branding "the third dimension" in advertising

Cronin, A. 02/1997 In: Space and Culture. 1, 1, p. 85-94 10 p.

Research output: Contribution to journalJournal article

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