The seminar aims to stimulate discourse and interest on gamification, i.e. the application of game design to business transformation and operation. The conference draws together a mixture of scholarship and industry practice.
There is enormous interest in this phenomenon and equally different interpretations and evaluations of it. Current practice is rather fixed on ‘badgification’ or ‘pointsification’ and is not exploiting the full potential of game design thinking. Why not? How do we make sense of this? What is the full potential and spectrum of ‘big’ gamification? Themes include: game technology /interaction systems, game design, stories/epic meaning structures, enterprise systems, aesthetics, mechanics, collaboration, and business models.
Watch the Recording of the workshop below
"Interface and Gamification: Spatial Considerations"Dale Herigstad (Possible Worldwide, London)
"Getting Beyond Points and Badges by Using Games as a Lens for User Experience Design”Dr Paul Coulton (Lancaster University, Mobile Radicals)
“From Gamification to Gameful Design: Turning Bullshit into Meaningful Manure (or creative compost)”Dr Dan Dixon (University West of England)
“Handling information overload: gaming interfaces on business systems”John Easton (IBM Distinguished Engineer, CTO)
“Gamilfication: what's the point?”Dr Carlton Reeve (Play with Learning, Sheffield)
Conference DiscussantProfessor Mike Chiasson
Organisers: Dr Patrick Stacey email@example.com and Gay Bentinck firstname.lastname@example.org