Global Consumer Survey provides a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help understand consumer behaviour and consumer interaction with brands. More than 50 industries and topics are covered including:
- Marketing & Social Media
- Digital Media
- eCommerce & Retail
- Smart Home Characteristics & Demographics
- Internet & Devices
The additional content can be accessed from Statista, just select the ‘Global Survey’ menu option.
Access is available until Friday 21st December 2018. Feedback on this trial can be sent to Caroline Gibson via email@example.com.
Additional market research resources can be found on the Subject Guide for Business and Management.