23 November 2018
The Library has organised a trial to this consumer research resource until 21st December 2018.

Global Consumer Survey provides a global perspective on consumption and media usage, covering the offline and online world of the consumer. It is designed to help understand consumer behaviour and consumer interaction with brands. More than 50 industries and topics are covered including:

  • Marketing & Social Media
  • Digital Media 
  • Health
  • eServices 
  • eCommerce & Retail 
  • Mobility 
  • Smart Home Characteristics & Demographics 
  • Internet & Devices
  • Finance
  • Travel 

 

 

The additional content can be accessed from Statista, just select the ‘Global Survey’ menu option.

Access is available until Friday 21st December 2018. Feedback on this trial can be sent to Caroline Gibson via academicliaison@lancaster.ac.uk.

Additional market research resources can be found on the Subject Guide for Business and Management


Photo by rawpixel on Unsplash