Emma Lindsay

Degree: BSc (Hons) Marketing & Design
Currently works: Assistant Brand Manager, Rowntrees (Nestle Marketing)

Why did you choose LICA?

The facilities are fantastic, the courses are varied and offer a huge flexibility to explore and direct the course towards our own areas of interest.

What was the best part of your course?

I really enjoyed the flexibility that was offered throughout the course.  The design modules I undertook were extremely hands-on and really aided real life work development.  We undertook several projects with numerous real-life clients that allowed us to experience first-hand how design projects work in a broader context in the workplace.  Not only was this valuable for the design industry, but the skills developed through this learning can be applied to many other functions and career choices.  Invaluable experience included communication, time management, organisation, team work and initiative, all of which are essential for the future.  Because of the interactive nature of the course, it was the most enjoyable and efficient way of learning, and was a very complimentary addition to the more traditional lecture learning environments of other disciplines.

How did your degree help with the work you do now?

I work as an Assistant Brand Manager for Rowntrees and I can’t stress enough how my experience in LICA has aided my development in this role.  My role is Marketing based, however, I have assisted heavily on presentations, visuals, pack design approvals and feedback to agencies based on the design background of my degree.  Extending further from the aesthetic aspects of design, I have also greatly utilised the design thinking element of the course, and the skills gained through learning about design management come across every day in the way I approach day-to-day tasks at work.  

What's 'Lancaster Life' like?

An extremely supportive and caring family.  Throughout the entirety of my course I have had complete independence and flexibility to tailor the course to suit my future requirements; however I have also had the most invaluable support from the academic staff.  Whether it is filling me with confidence that I can achieve, or giving me a helping hand when I’ve struggled with different tasks, I’ve always felt confident that I will always be able to succeed due to the clear direction, space and support provided.  

Any advice for the next generation of LICA students?

Be bold, take your degree where you want it to go, and don’t be afraid to ask for help.  Be as creative as you can, but stay in contact with the staff as much as you can.  The staff will only ever enhance your experience and the work you’ll produce as long as you show the dedication and determination to get there.