Project summary

Title of Project: ENTRE: Enhancement of Teaching and Research in Management Education
Programme Strand and Component: Human Resource Development
Duration: 30 months


The aim is to improve management education by upgrading the skills of university teaching staff. The means is through a programme of cooperation and sharing experience among the partners so as to deepen knowledge of modern techniques in teaching and research. The target groups are staff, particularly relatively young staff, and postgraduate students in all the universities involved. Through their influence on other staff and students it is expected that there will be multiplier effects that will spread widely among educators, officials and business managers. These effects will be reinforced by workshops in each country that will involve a wide range of participants in the later stages of the project.

There are four partners, two from the EU and two from Asia. The EU partners are Lancaster University Management School (as coordinator) and Stockholm University School of Business, and the Asian partners are The National University of Laos, Faculty of Economics and Management, and Beijing University of Science and Technology Beijing, Management School.



The overall objective is to contribute to the mutual economic and social development of all the participating countries, but particularly of Lao PDR and China. The way is through the development of sustainable cooperation among the partners in management education. For the Asian universities, in particular, this will accelerate learning in a crucial area and produce long-term benefits for the two economies through the enhanced skills of their staff, graduates and trained managers. This should contribute to public and private enterprises, and to efficiency in central and local government.


Specific objectives

(a) Upgrade performance in teaching, training and research in all the institutions, especially the Asian partners, in the areas of ‘innovation and entrepreneurship’ and ‘e-business’, primarily through staff exchanges and the sharing of the LUMS and SUSB knowledge and experience.

(b) Contribute to raising the quality of management education in all the partner institutions, and thus create sustainable benefits for their societies, by identifying best teaching and research practices from these areas and extending them into other curriculum areas.

(c) Raise the awareness of cultural and institutional differences in different countries that affect methods of doing business and managing the economy, but also influence the ways in which ideas are communicated and teaching and research are carried out.

(d) Identify specific research programmes in the two focus areas that will provide the basis for sustainable research, and which will in turn provide the mechanism for the ongoing refreshment of the curricula in the partners.

(e) Provide advice, knowledge transfer and recommendations directly arising from the collaborative project. The project will liaise with, and involve, a number of key stakeholders including:

  • Senior government decision makers in the Education Ministries
  • China Academy of Management Science
  • Lao PDR Chamber of Commerce

(f) Increase opportunities for women in management and management education.

(g) provide a basis for long term cooperation between the EU and the Asian institutions in research, exchanges of staff and students and joint ventures in developing new forms of educational cooperation.