United Nations project
Professor David Brown and Professor Mark Easterby-Smith represented LUMS in a consortium of five universities: Universities of Lancaster, Manchester and Keele in the UK and the three universities of South Carolina and British Colombia in North America.
The consortium secured a $3.5m contract under the United Nations Development Programme. The Chinese partners were the University of International Business and Economics (UIBE) for the academic links and the Ministry of Foreign Trade (MOFERT) as the internal sponsor.
The projects aims were threefold:
- to research the training needs of managers in the international trade sector
- to train the senior managers of appropriate major enterprises
- to help the Chinese develop the capability to provide such training using their own resources
For the latter, the programme provided for the establishment of a national centre of excellence for the training of Chinese teachers of International Business at UIBE. The centre now offers a Masters in International Business Education for academics throughout China, and both the course curriculum and teaching processes combine the best Western and Chinese practices.
The UK co-ordinator was who visited China in September and December 1989 to launch the project, which lasted three years. During this time the training of managers and UIBE faculty was undertaken in China, the UK and North America. The first group of senior managers was involved in a successful visit to Lancaster in Summer 1990.