Forecasting news and blogs
CMAF presents at premier marketing analytics conference
Doctoral student Oliver Schaer recently presented at the 39th ISMS Marketing Science conference
Centre for Marketing Analytics & Forecasting
We are pleased to announce that Lancaster Centre for Forecasting is extending and deepening its research in marketing analytics.
Forecasting: What an OR approach can do for you
The newest OR Society Impact magazine contains an article by John Boylan on the topic of forecasting from an operations research perspective.
Business Forecasting with Marketing and Economic Drivers
Why do you need LCMAF course on Business Forecasting with Marketing and Economic Drivers
Successful Workshop on Forecast Performance Measurement and Value Added
The importance and relevance of this topic was clear from the excellent turnout of over one hundred participants.
Erica Pastore visits LCF
Erica Pastore, PhD student of Politecnico di Torino, Italy, visited the LCF.