This area of the department's research is concerned with exploring the nature of entrepreneurial behaviour and the way in which entrepreneurs learn.
Work on entrepreneurial behaviour has used social psychology, and specifically social constructionism, to explore entrepreneurial behaviour and understand the contextual links between individuals′ motivations, behaviours and business strategies. The work is expanding to explore how concepts of the entrepreneur are constructed and used within society.
Work on entrepreneurial learning has adopted a phenomenological approach to understanding the learning processes of entrepreneurs, focusing on the nature and impact of critical experiences during the growth process. There is also research interest in the social dimensions of learning, as well as learning within franchise systems.
The group also focuses on attitudes to failure among entrepreneurs and investors (comparing US and UK perspectives), the antecedents, consequences and learning outcomes of entrepreneurial failure, the decision-making processes of entrepreneurs, and the extent and nature of risk management, particularly in new ventures.