Corporate strategy

The role of the parent and value propositions

This research has been focused around strategic management in multi-business firms.

The academic basis for this work is Campbell and Goolds ‘parenting theory’; how the parent (the corporate center) creates additional value over and above the business units. Research indicates that many corporate parents actually destroy value and some business units would benefit more from being in other portfolios (a better parent). 

The research conducted with Michael and Andrew relates to the types of value propositions the parent might exploit to help business units and the implications on the parents role, shape and size. This clearly influences the relationships between the parent and the business units and the parents role in setting strategy and making and influencing strategic decisions. This research has led to a number of white papers and publications.

For more information contact David Pettifer.


Corporate response to environmental sustainability pressures

The natural environment has traditionally not been recognised in definitions of ‘the environment’ in management and organisational research and practice. There is increasing pressure on both public and private sector organisations to attend to the environmental and broader sustainability implications of their activities. 

In research and public domains we hear positive stories that organisations are increasingly addressing environmental and sustainability issues, as well as critiques that progress is often piecemeal and rooted in standard business practices. There is said to be poor understanding of the importance of particular drivers of corporate environmental response, and of determinants of proactive environmental initiatives. Research in this area also often lacks attention to the local and practical activities and challenges in relation to how organisational actors understand and define environmental issues for attention, and how consensus (or otherwise) over appropriate actions is achieved.

This research seeks to better understand both the content and process of corporate responses by examining the ways in which food manufacturers in the UK are engaging with and responding to environmental sustainability pressures.

For more information contact Kathryn Fahy.