This seminar is the first part of a two seminar session.

Abstract: Social media technology enables social-interaction and social-presentation between diverse social groups on the Internet (Kaplan and Haenlein, 2010). In the 21st century, workers no longer only rely only on organizational communication media, information systems or repository technology to perform their business activities. They also heavily depend on or are accustomed to the existence of social media, online communities and online information repository. As a variety of consumer computing technologies, such as smart phone, electronic community channels or platforms have become pervasive and ubiquitous, the influence between personal social computing and organisational computing is becoming complex.

In the literature, there is abundancy of empirical studies examining the relationship between social media and different social groups; however, professionals’ social media uses are not massively studied (Skeels and Grudin, 2009). The existing social media research related to business purposes have identified both positive and negative impacts. There is a general belief that social media would follow the similar trajectory of previous organisational communication media, such as e-mail and instant messaging as argued by Archambault and Grudin (2012) “the history of adoption of earlier communication technologies provided strong grounds for hypothesizing that attitudes and behaviors would begin conservatively and evolve to show more acceptance of social networking site use for work purposes.” Despite the fact that the researchers and practitioners acknowledged Social Media’s unique characteristic as its bottom-up (rooted) adoption phenomenon, there are limited studies adopting distinct perspectives beyond a positivism approach to understand users’ experiences across individuals’ work boundaries.

In the Computer-Mediated Communication studies (CMC), Thurlow et al (2004) argued that “there is always a distinction to be drawn between what technologies are supposed (or designed) to do and what people actually do with them” and the authors used the term – “ordinary people” to refer to anyone like you and us in adopting the technology or not, as well as the further usage to fulfil ordinary people’s “needs and values.” This study takes such a philosophical perspective to understand individuals’ experience of social media appropriation for work-related purposes or work-related stakeholders. The longitudinal diary-keeping methodology is used to study individuals’ technology appropriation processes and the data are being collected from individuals’ self-reported diaries and social media logs. Task and technology fit (TTF) is about ”utilization and user attitudes about the technology lead to individual performance impacts’, as proposed by Goodhue (1995). TTF model is used as an initial theoretical framework in this study; it is often adopted to study organizational technology as reviewed by IP and Wagner (2008), and it is also found in studying social media channels, such as weblog (IP and Wagner, 2008). 

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