Trading in a disruptive environment which is increasingly volatile, uncertain, complex and ambiguous can be difficult but can also present a range of opportunities for legacy brands such as Booths.

It is not enough to “run” a 170 year old business. Rather, the original idea needs to be presented to the market with the same zest and skill that was employed by the founding fathers. However the VUCA world in which we find ourselves is full of disruptive influences and a multitude of distractions for customers whose choice of goods and services is greater than ever.

Booths has re-invented itself to address the opportunities that it faces with a renewed focus and modern “engine management” remaining true to its culture and obsession with people and product.

Edwin Booth represents the fifth generation of the family that has operated Booths since 1847. He entered the business immediately after school and quickly discovered a hunger for retailing. The purchase of wine became his speciality for many years, enabling Booths to gain national recognition for this important area of the business. Subsequently he developed a successful marketing function prior to becoming Executive Chairman in 1997. Edwin was an HRH The Prince Of Wales Business Ambassador for the North West in 2005 and in 2010 Edwin was awarded an Honorary Doctorate by Lancaster University for his services to the region and his industry.

This Masterclass is for SMEs. Please register in advance by contacting Pete Cornwall on p.cornwall@lancaster.ac.uk.

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