Your company cannot avoid disruption. But it can face it head-on from a point of knowledge and clarity. This one-hour presentation and discussion will help prepare you for what’s next. Nearly every aspect of how business is conducted from branding to production to advertising to customer service is going to change.

In this talk, James Whittaker explains the technologies involved in the coming disruption and shows specific examples of how they will change the way the world does business. His deeply technical background combined with his common-sense storytelling style will make this future come alive even if you have no technical experience.

James’ professional life has seen him work for and with the likes of the FBI, IBM, Ericsson, SAP, Cisco, Microsoft, and Google where he led teams working on innovations such as Chrome, Chrome OS, Maps and Google+. James is known for being a creative and passionate leader and sought after speaker and author. He regularly speaks to technical, marketing and advertising audiences to challenge people to think differently about the future.

This Masterclass is a part of the Lancashire Forum and is for Lancashire based SMEs. There will also be an opportunity to find out more information about the Lancashire Forum at this event.

Please register in advance by contacting Pete Cornwall on

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