What is the difference between Business Analytics and Marketing Analytics?

Business Analytics

Business Analytics prepares you to tackle problems within business operations using advanced analytical methods such as optimisation, simulation, forecasting and statistics. The degree is designed to equip students with analytical skills (descriptive, predictive, prescriptive analytics) required to develop analytics solutions for a variety of businesses, like healthcare, logistics, manufacturing, aviation, retail and others. People with Business Analytics degrees hold a variety of jobs, including decision support analyst, business analyst, operational research analyst, business modelling analyst, simulation analyst and analytics modeller. Depending on the electives you choose, you can also take up jobs like logistics analyst, transportation analyst and network planner. Upon further career progression, graduates can go on to become management consultants and analytics consultants.

Marketing Analytics

Marketing Analytics is ideal for you if you wish to work on marketing problems to support decision making in organisations. On the programme, we emphasise the analytical aspects of marketing problems, as well as the fundamentals of Management Science and Marketing. There is a large demand for business and market analysts with good quantitative and modelling skills, particularly in retail and marketing. Graduates from this course can expect to work as market or marketing analysts, business consultants or analysts, and marketing researchers.