Introduction to Business Analytics

Business analytics focuses on developing new insights and understanding of business performance based on data and quantitative methods. It can answer questions like why is something happening, what if these trends continue, what will happen next, what is the best that can happen?

Designed to give you the kind of skills that are sought after in many types of organisations, this module introduces you to a range of quantitative techniques for collecting, analysing and interpreting data and develops your understanding of how to apply these techniques to management problems to draw practical conclusions. The module provides the necessary foundations for learning statistical methods in follow-up modules.

 Topics covered include:

  • data types
  • sampling methods
  • data description and presentation
  • data summarisation
  • an introduction to exploratory data analysis (identification of outliers and trends)
  • basic probability, conditional probability, and the use of some important probability distributions

The computing side of the module introduces the use of word processing, spreadsheet software for statistical calculations, and writing of management reports.

Teaching on this module differs from that normally encountered in a mathematically-focused statistics course. You will learn not only the fundamental analytical techniques, but also when and how to apply them to management problems and how to interpret the results. This module also involves you working as a junior business analyst on a simple but realistic case study and reporting results and conclusions to a fictional boss.


Terms taught Lent
Credits 8 ECTS or 16 UK

This module is compulsory for students taking MNGT 110 or MNGT 120.
It is not available to any other students.

Assessment 40% coursework
40% exam
20% multiple-choice test