Why Business Analytics?

Love Maths, and want to use your logical, analytical brain in a challenging business career where you help businesses perform better?

Organisations cannot afford to base their decisions on hunches and intuition – increasingly they use sophisticated data analysis techniques to improve operational efficiency, spot emerging trends and understand what types of products and services customers will value.

The three-year degree in Business Analytics and Consultancy is designed to give you precisely the kind of skills that organisations need to plan ahead and to think through in advance the consequences of decisions they may make.

Because the Department of Management Science is closely involved with many leading employers in the private and public sector, the modules taught on the programme have a very strong practical focus, and the degree therefore gives a sound preparation for a wide range of careers. In addition to learning a range of statistical tools and techniques and acquiring problem-solving skills, you will also develop the ‘softer’ people-management skills – such as negotiation, persuasion and presentation – that are so vital when implementing ideas and strategies.

Group work forms an important element of the programme, and there will be an opportunity to take part in a 'live' module, where you work in a small team to deliver an event for a locally-based clients.

Specialist pathways

Depending what combination of modules you choose, you have the option to focus your studies in a particular area, allowing you to demonstrate a specialist area of knowledge to potential employers.

The four main specialist pathways are:

  • Business Analytics (also known as Management Science)
    Focuses on the mathematical tools taught as Decision Mathematics in the sixth form. These include computer-based modelling skills, such as might be used, for example, in designing warehousing for the retail industry that minimises stock movement or a schedule for assembling cars.

  • Operations, Logistics and Supply Chain Management
    Develops your understanding of specific business problems faced by operations managers – for example, supply chain management, purchasing, forecasting, inventory planning and risk analysis. Examples are drawn from both the manufacturing sector – such as how car companies maintain high quality – and from the service sector, such as how major supermarkets keep shelves well stocked.

  • Project Management
    Trains you in the project management and consultancy skills needed to implement ideas in practice, and to encourage all employees to participate in change.

  • Information Systems
    Concentrates on the techniques required to design and manage the computer-based systems on which most organisations depend in the digital economy, whether these are provided in-house or outsourced.

You can also choose modules across any of these areas. Even when you are following a particular pathway, you are encouraged to develop a broad set of skills and knowledge – so you may take modules from any of the pathways above or from other management areas such as marketing, accounting or human resources.