About the Department of Marketing
The Department is the longest established in the UK. The first chair in Marketing was instituted in Lancaster in 1964, partly funded by the Institute of Marketing.
The Department has a thriving community of full and part-time doctoral students. Research students not only have access to experienced staff and resources in the University but also contribute to existing programmes of research in the Department.
In the early years the Department's teaching was entirely focused in a successful MA programme with a strong project component based on 'real-world' company problems. The Department started a successful undergraduate degree scheme in Marketing and in 1994 launched a new Advertising and Marketing degree scheme. In September 2004 the MSc in Advanced Marketing Management was launched. It is unique in its focus on candidates with significant academic or work-based experience of marketing. Ten years later, in 2014, the Department introduced a new MSc in Marketing, designed for graduates with no previous experience of studying marketing. Over the last ten years, the Department has also attracted an increasing number of doctoral students pursuing research in areas close to the Department's main research strengths.
The Department covers a wide range of subdisciplines within Marketing. There are three main areas of research in the Department. The first area is consumer behaviour, where research focuses on psychology and sociology of consumption. The second main area is concerned with business marketing and purchasing. In particular, the Department has made important contributions to the study of business markets as networks of interorganisational relationships. Lastly, the Department has contributed to the novel area of Market Studies focusing on how marketing helps make and shape markets.