Fiona Roetzer

Country of origin: Austria

Sales & Marketing Assistant, ZF Trading Austria

Before joining the MSc in Advanced Marketing Management at Lancaster, I obtained a BA in Business Studies and Marketing at Stirling University in Scotland. Although I am originally from Austria, my years in Scotland had helped me to adapt to the British academic system easily. Not withstanding that, the year in Lancaster was hard work!

I chose the programme at Lancaster because I wanted to continue my studies in the UK, and this Masters offered a broad spectrum of advanced marketing subjects to enhance my knowledge.

The international social life offered by the varying nationalities participating on the course was an added inducement, not to mention the academic reputation of Lancaster University Management School which is well known in the international business world. The MSc itself is structured in modules that build upon each other, which together provide an excellent overview of Marketing and the business world.

Writing my dissertation provided me with the opportunity to put my new knowledge into practice. My supervisor was extremely helpful when I was narrowing and defining my ideas. By helping me through the sometimes stressful parts of my dissertation-writing process, the relationship developed from student/professor to one of mutual respect and understanding.

After graduating I joined ZF Trading Austria in Vienna as a Sales and Marketing Assistant. My job includes coordinating sales, product management and marketing activities. At the same time I am also responsible for statistical information for the entire country.