Marketing events & seminars
The Marketing department runs a series of research seminars with invited academics from universities across the world.
Professor Eileen Fischer will discuss her research into how fans' contributions can destabilise a brand's identity and dissipate its audience, with a focus on America's Next Top Model.
4:00 PM - 6:00 PM
Executive Suite Room A217, Lancaster University Management School
Professor Eileen Fischer, Schulich School of Business
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