Marketing news

Making a market for male dairy calves 10/05/17

Making a market for male dairy calves

Gillian Hopkinson, Senior Marketing Lecturer for LUMS, explores how male dairy calves that have no future in the dairy industry can be bred for beef.

Half of fathers would use shared parental leave survey finds 07/04/17

Half of fathers would use shared parental leave survey finds

Ben Kerrane discusses Shared Parental Leave in this article on London Loves Business.

View the article on the London Loves Business website
Shared Parental Leave - Video Casebook 05/04/17

Shared Parental Leave - Video Casebook

Ben Kerrane and Manchester University's Emma Banister's research on Shared Parental Leave has culminated in a series of videos of real-life couples telling their stories, as well as videos giving advice to parents and employers. 

Watch the videos on the Working Families website
Why Istanbul is struggling to become an international financial centre 11/01/17

Why Istanbul is struggling to become an international financial centre

Does the Turkish government have ulterior motives in its attempt to make Istanbul a global financial centre?

Marketing academic receives Best Paper Award 29/09/16

Marketing academic receives Best Paper Award

Dr Rebecca Liu, a lecturer in the Department of Marketing, has received an award from the British Academy of Management.

Dropping the plan to ban junk food ads in prime time was a bad move – the UK will regret it 24/08/16

Dropping the plan to ban junk food ads in prime time was a bad move – the UK will regret it

The food industry says it wants to help in the fight against obesity – but it needs regulation, argues Gillian Hopkinson.