Marketing news

LUMS academic presents research at SBC Open Innovation Summit 2016
29/04/16

LUMS academic presents research at SBC Open Innovation Summit 2016

Chris Ford, from LUMS’s Department of Accounting and Finance, was invited to present his ground-breaking work on performance management in open innovation ecosystems at one of the biggest events in the bioscience calendar.  

How do celebrity chef campaigns motivate change? 02/02/16

How do celebrity chef campaigns motivate change?

James Cronin and Gillian Hopkinson explore if, and how, celebrity chef campaigns effect change in the Journal of Marketing Management.

View the article on the Journal of Marketing Management website
Tribute to Professor Raymond John Lawrence 07/01/16

Tribute to Professor Raymond John Lawrence

It is with regret that we announce the death of Raymond John Lawrence, Emeritus Professor of Marketing.

Professor Bryan Lukas on the VW scandal
05/11/15

Professor Bryan Lukas on the VW scandal

Marketing Professor Bryan Lukas gives his thoughts on the VW emissions scandal, including the accusations involving Porsche.

Lessons from VW
27/10/15

Lessons from VW

Professor Bryan Lukas, from Lancaster's Marketing department, talks about what we can learn from the VW emissions scandal from a branding perspective. 

Marketing and Design graduate Emma Lindsay receives £1200 Blueprint Interiors Scholarship 18/08/15

Marketing and Design graduate Emma Lindsay receives £1200 Blueprint Interiors Scholarship

Recent graduate Emma Lindsay has been awarded the Blueprint Interiors Scholarship for outstanding achievement in the BSc Marketing and Design.