Marketing news

Spotlight on sustainable packaging 16/06/16

Spotlight on sustainable packaging

Marketing academics Gillian Hopkinson and James Cronin are quoted in an article on sustainable packaging.

View the article on the Raconteur website
Lancaster climbs to 8th in the Guardian University Guide 23/05/16

Lancaster climbs to 8th in the Guardian University Guide

Lancaster University has risen two places to be ranked 8th in the Guardian University Guide 2017, published today.

Nutripocalypse: The Nutrition Labelling Overload 12/05/16

Nutripocalypse: The Nutrition Labelling Overload

James Cronin from the Department of Marketing discusses food labelling in his latest blog for the Huffington Post.

View the article on the Huffington Post
LUMS academic presents research at SBC Open Innovation Summit 2016
29/04/16

LUMS academic presents research at SBC Open Innovation Summit 2016

Chris Ford, from LUMS’s Department of Accounting and Finance, was invited to present his ground-breaking work on performance management in open innovation ecosystems at one of the biggest events in the bioscience calendar.  

How do celebrity chef campaigns motivate change? 02/02/16

How do celebrity chef campaigns motivate change?

James Cronin and Gillian Hopkinson explore if, and how, celebrity chef campaigns effect change in the Journal of Marketing Management.

View the article on the Journal of Marketing Management website
Tribute to Professor Raymond John Lawrence 07/01/16

Tribute to Professor Raymond John Lawrence

It is with regret that we announce the death of Raymond John Lawrence, Emeritus Professor of Marketing.