Marketing news

Branding and 'celebrity chavs' 05/06/15

Branding and 'celebrity chavs'

Marketing lecturer Dr Hayley Cocker discusses, in PR Week, how the media can influence a celebrity's image and how this can be used by PR managers. 

View full article on PR Week
How marketing can help accountants 18/05/15

How marketing can help accountants

Marketing lecturer Alan Gilchrist featured in an article in Accounting and Business, the ACCA's magazine for members, discussing the importance of marketing for accounting firms. 

View full article on the ACCA website
Marketing students and The Black Farmer to research gluten-free lifestyle 12/05/15

Marketing students and The Black Farmer to research gluten-free lifestyle

Undergraduate marketing students are to work with a gluten-free food producer to find out why people choose such products as a lifestyle choice.

LUMS gains top ten rankings 01/05/15

LUMS gains top ten rankings

Lancaster University Management School (LUMS) has achieved top ten rankings in three subject areas in The Complete University Guide for 2016.

Re-thinking the marketing approach to body image could benefit the bottom line 20/04/15

Re-thinking the marketing approach to body image could benefit the bottom line

In an opinion piece for Marketing Magazine, Caroline Gatrell discusses body image in advertising and its possible effects on self-image.

View on the Marketing Magazine website
Branding the BBC 15/01/15

Branding the BBC

Advertising and Marketing graduate Jane Lingham is the BBC's Director of Brand. In this feature Jane reflects on her Lancaster experience, and how it set her up for her marketing career.