LUMS academic presents research at SBC Open Innovation Summit 2016
Chris Ford, from LUMS’s Department of Accounting and Finance, was invited to present his ground-breaking work on performance management in open innovation ecosystems at one of the biggest events in the bioscience calendar.
How do celebrity chef campaigns motivate change?
James Cronin and Gillian Hopkinson explore if, and how, celebrity chef campaigns effect change in the Journal of Marketing Management.View the article on the Journal of Marketing Management website
Tribute to Professor Raymond John Lawrence
It is with regret that we announce the death of Raymond John Lawrence, Emeritus Professor of Marketing.
Professor Bryan Lukas on the VW scandal
Marketing Professor Bryan Lukas gives his thoughts on the VW emissions scandal, including the accusations involving Porsche.
Lessons from VW
Professor Bryan Lukas, from Lancaster's Marketing department, talks about what we can learn from the VW emissions scandal from a branding perspective.