Marketing students and The Black Farmer to research gluten-free lifestyle
Undergraduate marketing students are to work with a gluten-free food producer to find out why people choose such products as a lifestyle choice.
LUMS gains top ten rankings
Lancaster University Management School (LUMS) has achieved top ten rankings in three subject areas in The Complete University Guide for 2016.
Re-thinking the marketing approach to body image could benefit the bottom line
In an opinion piece for Marketing Magazine, Caroline Gatrell discusses body image in advertising and its possible effects on self-image.View on the Marketing Magazine website
Branding the BBC
Advertising and Marketing graduate Jane Lingham is the BBC's Director of Brand. In this feature Jane reflects on her Lancaster experience, and how it set her up for her marketing career.