Marketing news

Lessons from VW
27/10/15

Lessons from VW

Professor Bryan Lukas, from Lancaster's Marketing department, talks about what we can learn from the VW emissions scandal from a branding perspective. 

Marketing and Design graduate Emma Lindsay receives £1200 Blueprint Interiors Scholarship 18/08/15

Marketing and Design graduate Emma Lindsay receives £1200 Blueprint Interiors Scholarship

Recent graduate Emma Lindsay has been awarded the Blueprint Interiors Scholarship for outstanding achievement in the BSc Marketing and Design. 

Using marketing to help AIDS orphans 14/07/15

Using marketing to help AIDS orphans

LUMS alumnus Ian Govendir talks about how the things he learned as a marketing student at Lancaster have helped him set up his own charity, AIDS Orphan.

Branding and 'celebrity chavs' 05/06/15

Branding and 'celebrity chavs'

Marketing lecturer Dr Hayley Cocker discusses, in PR Week, how the media can influence a celebrity's image and how this can be used by PR managers. 

View full article on PR Week
How marketing can help accountants 18/05/15

How marketing can help accountants

Marketing lecturer Alan Gilchrist featured in an article in Accounting and Business, the ACCA's magazine for members, discussing the importance of marketing for accounting firms. 

View full article on the ACCA website
Marketing students and The Black Farmer to research gluten-free lifestyle 12/05/15

Marketing students and The Black Farmer to research gluten-free lifestyle

Undergraduate marketing students are to work with a gluten-free food producer to find out why people choose such products as a lifestyle choice.