Marketing Week: 'Rule No 1: No medium rules over another'
In his regular column in Marketing Week, acclaimed marketer Mark Ritson talks about his experience studying marketing at Lancaster in the '80s: 'Lancaster's marketing degree had been founded in 1965 and by the time I got there it was a mass of specialist academics and applied lectures the like of which you would otherwise only have encountered in the US.'View on the Marketing Week website
LUMS researchers examine the potential for self-driving cars in the UK
Researchers from Lancaster University Management School have explored what it would take for driverless vehicles to become commonplace on UK roads.
New Statesman: 'Are self-driving cars really all that?'
The New Statesman has published a blog post by Dr Katy Mason on the future for self-driving cars.View on the New Statesman website
Big Innovation Centre: 'Self-driving cars? coming to a road near you?'
Katy Mason blogs on the Big Innovation Centre website about the market for self-driving cars.View on the Big Innovation Centre website
LUMS wins 'Business School of the Year' award
Lancaster University Management School has won the Times Higher Education Business School of the Year award.
Marketing prizes for LUMS student
Dennis Esch, who graduated with a BSc in Marketing last summer, has won two prizes from the Marketing Department – for the highest mark in the final-year marketing module, Marketing Research and Consultancy – and for the best overall academic achievement.