Re-thinking the marketing approach to body image could benefit the bottom line
In an opinion piece for Marketing Magazine, Caroline Gatrell discusses body image in advertising and its possible effects on self-image.View on the Marketing Magazine website
Branding the BBC
Advertising and Marketing graduate Jane Lingham is the BBC's Director of Brand. In this feature Jane reflects on her Lancaster experience, and how it set her up for her marketing career.
LUMS top for ‘research power’ in UK research ranking
Lancaster University Management School (LUMS) is the most research-intensive business school in the UK, according to the Research Excellence Framework (REF 2014) published 18 December 2014.
Saatchi success for three LUMS graduates
Three recent LUMS graduates have been recruited by renowned global advertising agency Saatchi & Saatchi.
Kevin Roberts on the 'VUCA' world and creative leaders
An enthusiastic audience attended Lancaster’s Professor Sir Roland Smith CEO Lecture to hear Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, deliver his entertaining, lively and thought-provoking presentation.