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The UK's very first Marketing department, ranked in the top five in the Complete University Guide for the past four years, we have a renowned history of working with the world's most famous advertising agency.
We are the longest established Marketing department in the UK - the first chair was instituted in Lancaster in 1964 and was partly funded by the Institute of Marketing. We have a proud history of delivering Marketing courses, which have included a strong project component based on "real-world" company problems.
Over the years, our expertise has grown into three key areas of research; consumer behaviour, business marketing and market studies. Our research makes important contributions to the business world and enhances our teaching.
By harnessing the power of research and academic insight, we are leading the debate on a range of global issues. Read our latest article "We Want Tripe" by Dr James Cronin, who argues that the curious repackaging of tripe provides important insights into consumer culture trends. Discover how we are engaging with organisations by visiting For Business.
Within this department we offer a range of study options at undergraduate, Masters and PhD level covering a wide range of subdisciplines within Marketing.
Our undergraduate courses help you acquire the sophisticated skills and marketing principles demanded by the internet-connected world.
Catering for experienced marketers and those just starting out, our Masters courses help you collaborate with key industry players.
Our PhD programmes are designed to give you a rewarding experience that will help you to enhance your personal and professional life.
Our research is characterised by criticality, reflexivity and a strong desire to help shape the world in which we live.
Hear from LUMS alumnus Gian Fulgoni as he shares his experiences of studying a masters in Marketing at Lancaster and how this became a springboard to his future career. He is the co-founder and CEO of Comscore, a media measurement and analytics company, and has built a successful career in measuring consumer behaviour and the effectiveness of advertising.
Dr Teea Palo's hometown in Lapland was transformed by Christmas. She now researches the ‘market’ of Christmas and in this blog for The Conversation, talks about how the magical, ‘authentic’ experience of Christmas in Lapland has been created.
This year’s Fulgoni Scholars, all studying Marketing postgraduate programmes, recently enjoyed a rare and exciting opportunity to meet the donor who funds their scholarships.
In his latest article for The Conversation, Dr Ben Kerrane (Marketing) says there’s hope for shared parental leave yet, after a new 'Equal Lives' report from Business in the Community reveals younger parents are buying in to parental equality.
Dr Beatriz Rodriguez Garcia of the Department of Marketing and Dr Marian Iszatt-White of the Department of Entrepreneurship and Strategy recently received awards for the best Developmental papers at the British Academy of Management Conference in Bristol.
In this article for The Conversation, Dr Emre Tarim (Marketing) discusses Turkey’s lira crisis and what Erdoğan’s may do next as Turkey looks for new allies.
In this piece for The Conversation, Dr Sandra Awanis (Marketing) talks about the 'good side' of materialism, and how businesses and policymakers could use it to benefit wider society.