International Marketing

The international marketing group is interested in both the development of the firm in international markets and the behaviour of consumers across markets.

The internationalisation of the firm and the management of brand assets brings together the work of Professor Nicholas Alexander, Dr Anto Daryanto, Dr Hina Khan and Edward Turner. Their research is concerned with the management of firm assets during the internationalisation process.

The emergence of the global consumer brings together the work of Professor Nicholas Alexander, Dr Sandra Awanis, Abhirarm Chandrasen, Dr Anto Daryanto and Dr Hina Khan. Their research is concerned with the globalisation of consumer culture.

Recent publications and conference presentations include:

Chandrasen, A., Alexander, N. and Daryanto, A. (2013) ‘Home Is Where The Heart Is: Home Countries and their Influences On Sojourners’ Consumption Preferences’, Reflecting on the Past, Celebrating the Present and Shaping the Future in Marketing Research, International Research Conference in Marketing, Edinburgh, September 19.

Carpenter, J., Moore, M., Alexander, N. and Doherty, AM. (2013) ‘Consumer Demographics, Ethnocentrism, Cultural Values and Acculturation to the Global Consumer Culture: a retail perspective’, Journal of Marketing Management, Vol.29, No.3/4, 271-291.

Daryanto, A, Khan, H., Matlay, H. and Chakrabarti. R. (2013) Adoption of Country-Specific Business Websites: The case of UK Small Business Entering the Chinese Market, Journal of Small Business and Enterprise Development, Vol. 20, No. 3, pp.650–660.

Alexander, N. (2012) ‘Internalization of international retailing activity a case history: Exploring the origins of the Flagship store, 1908-1939’, Triennial AMA/ACRA Retailing Conference, Seattle, April 18-21.

Khan, H. Bamber, D., and Quazi, A. (2012) ‘Relevant or Redundant: Elite consumers’ perception of foreign-made products in an emerging market’, Journal of Marketing Management, Vol. 28, No. 9, pp.1190-1216.

Alexander, N. (2011) ‘British Overseas Retailing, 1900-60: International Firm Characteristics, Market Selections and Entry Modes’, Business History, Vol.53, pp.530–556.

Alexander, N., Doherty, AM., and Godley, A., (2011) ‘Globalization and the Evolution of International Retailing, 1900 to 2010’, Management and Business History track, British Academy of Management Conference, Birmingham, Sept. 13-15.

Carpenter, J., Moore, M., Doherty, AM., and Alexander, N., (2011) ‘Acculturation to Global Consumer Culture: Investigating the Roles of Consumer Sociodemographics’, 18th International Conference on Recent Advances in Retailing and Services Science, San Diego, USA, July 15-18.

Alexander, N., Moore, M., Doherty, AM., and Carpenter, J., (2011) ‘Modelling Brand Origin Recognition Accuracy’, 7th Thought Leaders International Conference on Brand Management, Lugano, 9-12th March.

Alexander, N., Rhodes, M., and Myers, H. (2011) ‘A Gravitational Model of International Retail Market Selection’, International Marketing Review, Vol.28, No.2, pp.183-200.