Undergraduate study in Marketing

Originally marketing was concerned with our basic need for food, clothing and shelter, and the use of expertise to deliver the right products, with the right packaging and promotion, to the right place at the right price and time.

In an internet-connected world, the application of marketing principles to politics, culture and consumption has become far more sophisticated and creates new demands for relevant knowledge, skills and expertise. Helping you acquire these skills is at the heart of our degrees.

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Saatchi & Saatchi

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Working with Saatchi & Saatchi

World-leading advertising agency Saatchi & Saatchi works closely with Lancaster Marketing students.

Our four-year Marketing Management and Advertising and Marketing Management degrees include a placement year in industry, adding to your experience and enhancing your CV.

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Acquire new experiences and friends by spending a year at one of our top-class partner universities.

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