Marketing modules

The tables below list all the Part I and II modules in the Department of Marketing. Follow the links for further details about each module.

See all Management School modules.

Part I

 Module
MKTG 101 Introduction to Marketing

Part II

 ModuleLevel
MKTG 206 Marketing Simulation 5
MKTG 207 Advertising Simulation 5
MKTG 210 Marketing Research 5
MKTG 222 Marketing Fundamentals 5
MKTG 225 Consumer Behaviour 5
MKTG 227 Marketing Management Essentials 5
MKTG 229 Marketing in the Supply Chain 5
MKTG 232 Advertising 5
MKTG 233 Digital Marketing 5
MKTG 301 Strategic Marketing 6
MKTG 310 Marketing Research and Consultancy Project 6
MKTG 311 Industrial Project 6
MKTG 312 Marketing Dissertation 6
MKTG 316 Advanced Topics in Consumer Behaviour 6
MKTG 317 Brand Strategy 6
MKTG 322 Marketing of Services 6
MKTG 327 Management of Marketing 6
MKTG 329 Business-to-Business Marketing 6
MKTG 331 Advertising Research 6
MKTG 332 Marketing Extended Essay 6
MKTG 334 Integrated Communications  

 For detailed information see the online courses handbook.