Advanced Topics in Consumer Behaviour
This module aims to provide students with the opportunity to critically review existing research and theory as it relates to a number of current consumer research specialist topics.
The module provides you with the experience of applying and adapting existing theoretical frameworks to real consumer contexts and will enable a fuller engagement with the research interests of the marketing department staff.
The module adopts a topic-based model; a typical syllabus would include:
- self and identity in consumer behaviour
- consumers and communications
- theories of consumption
- children as consumers
- consumers and culture
- consumer research applications in the public policy domain
- consumers and ethics
|Credits||8 ECTS credits|
|Prerequisites||MKTG 210 and MKTG 225|
|Assessment||40% coursework and 60% exam|