Advanced Topics in Consumer Behaviour

This module aims to provide students with the opportunity to critically review existing research and theory as it relates to a number of current consumer research specialist topics. 

The module provides you with the experience of applying and adapting existing theoretical frameworks to real consumer contexts and will enable a fuller engagement with the research interests of the marketing department staff. 

The module adopts a topic-based model; a typical syllabus would include:

    • self and identity in consumer behaviour
    • consumers and communications
    • theories of consumption
    • children as consumers
    • consumers and culture
    • consumer research applications in the public policy domain
    • consumers and ethics
Terms taught Michaelmas
Credits 8 ECTS credits
Prerequisites MKTG 210 and MKTG 225
Assessment 40% coursework and 60% exam